Social Media Strategy Firm Ant's Eye View to Join PwC

Transaction builds PwC's strengths in social media strategy and digital marketing to help companies increase customer engagement

Aug 14, 2012, 09:00 ET from PwC

NEW YORK, Aug. 14, 2012 /PRNewswire/ -- PwC US today announced its intent to acquire substantially all the assets of Ant's Eye View, a social media strategy development and consulting firm with offices in Seattle, WA, San Jose, CA and Austin, TX.  Combining Ant's Eye View's social media strategy and digital marketing skills with PwC's Advisory business builds upon the firm's growing Management Consulting customer impact and customer engagement capabilities.  The deal is expected to close in September.

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"The team at Ant's Eye View are seasoned social media practitioners with experience at large organizations across multiple industries," said Joe Duffy, PwC partner and leader of the firm's U.S. Consulting practice. "They understand how to transform companies into 'social enterprises' that are truly engaged with customers as well as employees while delivering on the brand promise. Adding this powerful team to PwC's Advisory business strengthens our ability to serve our clients from strategy through execution, and to help them apply the best uses of social media to support their customer engagement and brand management strategies."

Ant's Eye View has a current roster of Fortune 500 clients who will benefit from the pending transaction by gaining access to PwC's extensive range of business and industry professionals around the world. The acquisition reflects PwC's continued commitment to invest in building depth in areas that meet the needs of its clients, addressing their most pressing business challenges with innovative solutions.

"This is a fitting next step in Ant's Eye View's journey," said Sean O'Driscoll, CEO of Ant's Eye View. "PwC's mission in building lasting relationships with clients, commitment to fielding the best talent and steadfast drive for business results strongly aligns with our goals and our work to ignite customer-centric business transformation. We're thrilled with the opportunity to join PwC and drive social business innovation at a global scale."

Financial terms of the pending transaction were not disclosed.

About Ant's Eye View
Founded in 2009, Ant's Eye View is a leading social media strategy development and consulting firm that helps guide mid to large-size companies through the process of transforming customer experience and brand engagement by activating and embedding customer voice into all aspects of a company's social business. Since then, the firm's client roster has grown to include Google, Microsoft, Intuit, Cisco, P&G, Jack-in-the-Box, Wells Fargo, Starbucks, AT&T and Nordstrom. Ant's Eye View currently has offices in Austin, Seattle, and Silicon Valley. More information can be found at

About PwC's Advisory Practice
PwC's Advisory professionals help organizations improve business performance, respond quickly and effectively to crisis, and extract value from transactions. We understand our clients' industries and unique business challenges, and look across the entire organization — focusing on strategy, structure, people, process and technology — to help clients build their next competitive advantage.  See for more information.

About the PwC Network
PwC firms help organizations and individuals create the value they're looking for.  We're a network of firms in 158 countries with close to 169,000 people who are committed to delivering quality in assurance, tax and advisory services.  Tell us what matters to you and find out more by visiting us at

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