NEW YORK, March 14, 2017 /PRNewswire/ -- Social Native, a platform for connecting brands with global content creators to create high quality content on demand, today announced the launch of its Content Optimization Engine, built to drive increased performance for paid media campaigns.
The Optimization Engine follows the Six Sigma methodology, taking a disciplined, data-driven approach that merges the art and science of content marketing to create content that is proven to perform. Social Native aggregates feedback from the brand, content performance metrics and a proprietary Social Native content score to create a continuous improvement loop where data is used to influence future content development.
Prestige Brands Holdings, Inc. which markets and distributes brand name over-the-counter healthcare and household products, used Social Native's Optimization Engine to create custom content for its various campaigns. The company's brands include Comet®, Clear Eyes®, Goody's Powder® and Dramamine®. "We are always analyzing ever-evolving consumer habits and the impact they have on consumer consumption of content and brand education. Content has a short half-life and by leveraging innovative technologies, we are able to further extend our brand's messaging and connection with consumers," explained Eric Tash, Digital Marketing Manager at Prestige Brands.
The company announced their acceptance as the youngest U.S. company to join the Facebook and Instagram Content Marketing Partner Programs. These programs are dedicated to helping businesses become more effective marketers on the social media networks by matching brands with technology providers who can optimize and improve campaign performance.
Additionally, Social Native added Brian Zweig to the executive team as SVP of Partnerships. Brian was an early executive at Ampush, one of the first Facebook Marketing Partners, and built the sales team from the ground up, reaching $300m in sales before joining Social Native.
"Moving to Social Native was a logical progression," said Brian. "Technology has evolved to a point where brands can deliver personalized advertising experiences to all consumer segments. However, brands have been ill-equipped to create the necessary content required to fuel those ads. This partnership with Facebook and Instagram is just another testament to the market demand."
Grady Burnett, Facebook veteran, now entrepreneur and investor concluded, "The next evolution of advertising lies within content optimization. Historically, brands didn't have the ability to make content fast enough to keep their paid campaigns at top performance. Now, they are turning to Social Native to create high volumes of data-driven content on demand to fuel advertising programs."
ABOUT SOCIAL NATIVE
Social Native is the technology platform for creating high performing branded content. Social Native connects brands with over 14 million content creators, globally, to create custom content on demand. Headquartered in Los Angeles, California, Social Native is backed by veterans of Google, Salesforce, Scopely, Applied Semantics, & Buddy Media, whose past startups have created over $6B in equity value. Visit socialnative.com to learn more.
SOURCE Social Native