PRAGUE, February 9, 2017 /PRNewswire/ --
Socialbakers, the world's leading social media analytics provider, announced today that its platform will offer integrated access to the Pinterest Content Marketing API, which allows Socialbakers more than 2500 brands to use Pinterest to engage their customers with more relevant content.
Pinterest is the latest addition to the Socialbakers social media analytics and publishing platform, which tracks social data across all major social platforms including Facebook, Twitter, YouTube, Instagram, Google+, and VK.com and helps some of the world's biggest brands to measure and optimize the return on their social media investment.
Pinterest's Marketing Partners (PMP) build tools and services to help businesses scale their presence and marketing on Pinterest and create a richer experience for Pinners. Since so much of the content on Pinterest comes from brands, businesses and publishers, PMPs play a critical role in helping grow and optimize paid, earned and owned content across Pinterest.
Giving customers the ability to use the Socialbakers tool to publish, analyze and measure their Pinterest performance is a huge advantage to marketers looking to use one tool for all. ERES, the iconic French swimwear and lingerie brand is one customer for whom Pinterest integration was key. "Pinterest is an inspirational platform for ERES. The imagination behind the collections, as well as the idyllic destinations of the #eresgirls, represents an eternal source of inspiration provided by the platform. Rich colors and beautiful locations bring a plethora of images which inspire the desire to travel," said Evolène Colomer, Community Manager at ERES. "We're excited to be able to work with Pinterest in the Socialbakers tool and we look forward to being able to better leverage this exciting and inspiring platform."
"With the addition of Pinterest, we are now able to give our customers full publishing, analysis and reporting capabilities across all the biggest platforms, complementing the successful partnerships we have with Facebook, Instagram, Twitter and YouTube," said Robert Lang, Socialbakers CEO. "Pinterest is the perfect place for advertisers to engage their audience and we're pleased to be able to give our customers the ability to measure, optimize and monetize their spend on the key platforms in one tool."
For more information for marketers on recent Pinterest updates, read the Socialbakers blog.
With Data, Passion and Science, Socialbakers empowers businesses to maximize the potential of social media to build personal customer relationships and accelerate growth.
Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs, including over 100 companies on the 2015 Fortune Global 500. Leveraging the largest social media data-set in the industry, Socialbakers Solutions help brands large and small ensure their investment in social media is delivering measurable business outcomes.