NEW YORK AND SAN FRANCISCO, Nov. 13, 2014 /PRNewswire/ -- SocialCode (www.socialcode.com), the leader in social marketing technology and solutions for the world's most valuable brands, today announced the expansion of its product design and development team through key hires and a licensing arrangement with Avocado Software, Inc, a leading developer of mobile applications.
The expansion brings to SocialCode world-renowned product designer Jenna Bilotta, Avocado's co-founder, who has been named SocialCode's Head of Product Design. Her 15 years of experience includes product design and leadership roles at YouTube, Google Reader and Gmail.
Avocado's mobile team brings to SocialCode extensive experience in developing beautiful, sophisticated apps across all major mobile platforms. They will improve SocialCode's mobile advertising and analytics solutions, along with the usability and experience across the company's software portfolio.
"We're delighted to welcome Jenna and our new hires from Avocado's engineering team to establish SocialCode's first mobile development group," said Laura O'Shaughnessy, co-founder and CEO of SocialCode. "This expansion gives SocialCode an advantage in developing better mobile advertising experiences for consumers, along with more beautiful and useful ads tools for our Fortune 500 brand partners."
According to a 2014 comScore study, mobile devices now account for 60 percent of digital media time spent in the U.S. Facebook's recent Q3 earnings report revealed that mobile revenue now accounts for 66 percent of its total revenue.
"We're excited to be part of SocialCode," said Bilotta. "This is an incredible opportunity to bring simple, elegant design to advertising tools that often don't get that kind of attention. We're going to deliver more world-class insight by making a better experience for advertisers everywhere."
The new mobile team will develop SocialCode's first social content analytics prototype by year end. The first app will extend SocialCode's award-winning MessageOptics content analytics software to the mobile screen, enabling deeper insights into campaign performance anytime, anywhere. MessageOptics empowers brands to understand and improve the effectiveness of their organic content and make smarter content and promoted-content investments across platforms like Facebook, Instagram, Twitter and more.
SocialCode builds marketing technology and solutions that make the world's most valuable brands successful using social platforms. Over 30 Fortune 100 firms and hundreds of leaders in every major category, including their agencies, rely on SocialCode to lead their social advertising, improve messaging and media strategy, and become better marketers. SocialCode capitalizes on advertising experts, advanced technologies and machine-learning that activate brands and turn people into customers and advocates. SocialCode is a pioneer in predictive analytics, and has been awarded the elite distinction of being both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter Marketing Platform Partner, while also developing solutions for Instagram and more. SocialCode is a subsidiary of Graham Holdings Company. Visit www.socialcode.com.