SocialMediaPlus Unveils Additional Seminar Topics and Speakers

WEST CHESTER, Pa., Nov. 7, 2011 /PRNewswire/ -- As registration climbs, additional topics and speakers have been added to SocialMediaPlus, an upcoming social media for business summit featuring top social media experts and practitioners from across the region and the country. The summit, planned for November 16 at the Pennsylvania Convention Center in Philadelphia, features nationally recognized speakers in 25 seminars spread through education tracks, each relating real-world experience in the fast growing social media industry.

Keynote Speaker, Jason Falls, Principal at Social Media Explorer and author of "No Bulls**t Social Media" presents "Cut The Bull -- The All Business, No Hype Take on Social Media Marketing."  The education tracks -- executive & business owners, human resources & recruiting, sales & business development, marketing & public relations and general social media -- each feature case studies and other presentations from industry leaders experienced in adopting social media.

Featured topics and speakers in the Executive & Business Owners track include:

• "The New Paradigm: Government and Social Media" -- Desiree Peterkin Bell, Director of Communications and Strategic Partnerships for the City of Philadelphia  
• "How Connecting People to the Things They Love Drives Engagement and Revenue" -- Peter Farrell, Director of Brand Development & Strategy for QVC
• "Your Brand Isn't Boring: How to Motivate People to Engage with a Brand They'd Rather Ignore" -- John McClung, Vice President of Advertising and Creative Services, Independence Blue Cross

Featured topics and speakers in the Human Resources & Recruiting track include:

• "RU In? A Look at How Mobile is Impacting Recruiting" -- Joel Cheesman, Founder of Mobsicle
• "'Socialtivity' Training: Employment Law meets Social Media" -- Michael Davey, Esq., Chair of the Employment Law Department at Eckell, Sparks
• "Social Media Inside the Enterprise: Connecting for Success" -- Christopher Kearns, Director, ITS Desktop Services and Shawn Dahlen, Social Media Program Manager at Lockheed Martin

Recently announced topics and presenters in the Sales & Business Development track include:

• "Using Data to Drive Social Media Marketing Performance" -- Eric Boggs, Founder & CEO of Argyle Social
• "No Nonsense Social Media for Business Development Professionals" -- Don Lafferty, Principal at Pivotal Sales Group  
• "Social Selling: From Open Network to Closed Community" -- Gavin Heaton, Director of Social Media for SAP

In the Marketing & Public Relations and General Social Media track, additional speakers and topics include:

• "Inviting Audiences to Your Brand" -- Dan Mecchi, Director of Digital Media at Under Armour
• "How to Measure Your Internet Marketing ROI" -- Christopher Penn, Director of Strategy at WhatCounts
• "@Your Service -- Why Social Media Customer Service is a Failure" -- Frank Eliason, Senior Vice President of Social Media with Citi
• "Crisis Communications in Today's Real-Time World" -- Ann Marie van den Hurk, Principal at Mind the Gap PR
• "Where is Google Going? The Intersection of Search and Social and How to Prepare for It" -- Wil Reynolds, Founder of Seer Interactive
• "Social Media & Major League Baseball -- A Fireside Chat" -- Matthew Gould, Vice President of Corporate Communications with Major League Baseball

Along with the education tracks, the event will include a Digital Pavilion featuring local, regional and national organizations aligned with the social media, technology and business.  Please visit www.socialmediaplus.com for registration details and updated information.

The public is welcome to attend the SocialMediaPlus Kick-off Party and Expo on Tuesday, November 15 from 5 pm to 7 pm at the Pennsylvania Convention Center.  The party is open to the public, but attendees must RSVP.  More information is available at http://www.socialmediaplus.com/party.

SOURCE SocialMediaPlus