BALTIMORE, April 8, 2011 /PRNewswire/ -- SocialToaster, a firm that creates software solutions for social marketing, has entered into a deal to promote TV One reality show "LisaRaye: The Real McCoy" starring Hollywood actress, LisaRaye McCoy.
The deal will help promote the show in the social space before and after the premiere of the second season of the show, which premiered on TV One April 7 at 9pm Eastern Daylight Time (EDT). The show details the real story of the ups and downs of LisaRaye's life, including getting "back to business" after her own high-profile divorce, shepherding her daughter's modeling career, and expanding her own career as actress and business woman.
SocialToaster is a social marketing platform that engages supporters to promote your content directly to their social networks while driving website traffic and providing comprehensive reporting on the effectiveness of your efforts. For LisaRaye: The Real McCoy, SocialToaster will focus on growing The LisaRaye Nation – a group of supporters or ambassadors who will use their own social networking accounts to promote the show, the network, and LisaRaye's brand.
"We see this partnership as an opportunity to test pilot SocialToaster as a tool we can use to grow a group of active users of social media who are interested in growing a television show, its brand, and ultimately the popularity of our network," said TV One Senior Director of Digital Media, James Hill.
"Social media continues to prove itself a highly effective forum for the promotion of television shows and celebrities who are already a natural for fan-based marketing," said Brian Razzaque, CEO of SocialToaster. "So we are hoping to convert many of LisaRaye's established fans in television, film and social media into loyalists of her television show and her brand into active users of SocialToaster who share news about her show often with their friends and followers.
Media Contact: Christina Royster