Society Brands Announces First-Ever Athlete Partnership with PGA Tour Golfer and Canton, Ohio Native Justin Lower

Lower is promoting Society Brands as well as its product portfolio in 2025 and 2026;
Partnership reinforces Society Brands' commitment to its Northeast Ohio roots

CANTON, Ohio, July 23, 2025 /PRNewswire/ -- Society Brands, a tech-enabled consumer products company built for and by founders, has announced a partnership with PGA TOUR Golfer Justin Lower to promote Society Brands and its product portfolio as the company looks to expand its awareness on a national basis. Lower, a Canton, Ohio native, is a rising star in the golf ranks, with twelve Top 10 finishes on the PGA TOUR and ranked in the top 125 by the Official World Golf Rankings. In late April, Lower finished in 8^th place at the Zurich Classic of New Orleans.

"Society Brands is deeply rooted in the Northeast Ohio community, and it was natural for the company to establish a partnership with Lower given he is from the area," said Michael Sirpilla, Co-Founder and Chief Executive Officer at Society Brands. "This partnership is the first step in a strategic initiative to partner our brands with athletes and celebrities. Through these partnerships, we will be able to drive awareness for our portfolio brands on a national scale. Simply put, this was the perfect deal for Society Brands as it reinforces our mission to support our local community, while driving success for our brands on a national level."

As part of Society Brands' partnership with Lower, he will continue to support Society and its portfolio brands' logos on his hat to give the company world-wide exposure during PGA TOUR tournaments. The partnership with Lower paid dividends in its very first week as Lower finished in a tie for third at The American Express golf tournament in La Quinta, Calif. At the tournament, Lower's hat featured the Society Brands logo as well two of the company's portfolio brands, EarlyBird and Vitality Now. Since then, Lower has been sporting a hat with the Society Brands logo in major national PGA tournaments such as the Players Championship in March, PGA Championship in May and the U.S. Open in June. In addition to the on-course recognition, Society plans to use Lower for paid marketing efforts and is currently exploring additional ways to leverage the partnership this year and beyond.

"I am thrilled to work with the Society team and help promote a company based in my hometown of Canton, Ohio," said Justin Lower. "Michael and his team have done an incredible job of building great brands and bringing jobs to the local community. Together, I'm looking forward to being part of the company's success."

Society Brands currently supports 12 e-commerce brands, with an emphasis in the health and personal care sector, and businesses with a strong DTC presence in addition to revenue across other marketplaces. This sector represents nearly 75% of Society Brands' revenue, which is currently over $100 million annually. Society Brands and its unique acquisition model that is built for and by founders, has continued to make progress not only in terms of acquisitions, but growing the revenue of acquired brands.

About Society Brands
Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on their own DTC sites and marketplaces. Society Brands was built by founders, for founders™, providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. For more information, please visit www.societybrands.com.

SOURCE Society Brands