SodaStream Appoint Executive to Lead Americas Organization

New Americas GM Scott Guthrie brings over two decades of world class consumer products experience

Dec 02, 2013, 06:00 ET from SodaStream

AIRPORT CITY, Israel, Dec. 2, 2013 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), the world's leading manufacturer and distributor of home beverage carbonation systems, today announced the appointment of Scott Guthrie as Regional General Manager of  the Americas. In this role Guthrie will oversee all operations in North and South America and report directly to Daniel Birnbaum, Chief Executive Officer of SodaStream.


Guthrie brings tremendous leadership experience to SodaStream, having held senior positions with several global consumer products companies. Guthrie most recently served as EVP of Paramount Pictures Home Entertainment, a division of Viacom (NASDAQ: VIA.B) where he was responsible for the sales and marketing strategies of leading home entertainment brands such as Paramount, Dreamworks, MTV, Nickelodeon, CBS and Showtime. During his tenure with Viacom, Guthrie also served as EVP of MTV Games where he oversaw the global development of the popular Rockband franchise among other leading video games. Prior to that, Guthrie was EVP of Publishing at THQ a leading developer and publisher of interactive entertainment software. In this role he significantly increased Americas' revenues and profitability. Guthrie spent nearly a decade with The Walt Disney Company where he led the North American sales and distribution functions for the $4 billion home entertainment division. Guthrie began his career as a Key Account Sales Manager with Colgate-Palmolive before joining PepsiCo as National Accounts Sales Manager in Canada.

Daniel Birnbaum stated: "We are very excited to welcome Scott to the SodaStream family. His experience growing leading consumer brands in the Americas makes him a great fit for our organization at this juncture in SodaStream's evolution into a mainstream beverage brand. I am confident Scott's leadership will help broaden consumer awareness of our home carbonation system, strengthen our retail relationships and propel our Americas' business forward to new heights of household penetration and profitability."

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462

About SodaStream

SodaStream International is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit

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Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream