Sojos Debuts First Life-Stage Food in the Raw Pet Food Category

MINNEAPOLIS, Aug. 2, 2016 /PRNewswire/ -- The whole pet family, puppies included, can now enjoy the benefits of raw pet nutrition. Sojos, maker of naturally nutritious raw pet food and gourmet treats, unveiled today the first life-stage food in the raw, shelf-stable food category, Sojos Complete for Puppies, which combines raw, freeze-dried turkey and salmon with select superfoods and a blend of essential vitamins and minerals to support puppies' growth and whole-body health.  

Sojos Complete for Puppies rehydrates in just five minutes to minimize prep time for both puppies and new pet parents, and the "soft serve" mix is particularly friendly for puppies with developing teeth and gums. Also new this year is Sojos SimplyPuppy, raw, all-meat treats that come in two varieties, protein-rich turkey & salmon or beef & venison.

"Our new puppy recipes come at an exciting time for us," said Ward Johnson, co-founder of Sojos. "Already this year, we have expanded our production facility and innovated with our first freeze-dried treats for cats. Sojos Complete for Puppies and Sojos SimplyPuppy represent the next wave of innovation in raw nutrition for pets."

Sojos Complete for Puppies and Sojos SimplyPuppy treats join the brand's already-popular lineup of raw foods for cats and dogs. All Sojos recipes are made without genetically-engineered ingredients, fillers, preservatives or artificial colors.

To help ensure these new recipes, and all Sojos recipes, remain at a competitive price point across retailers and channels, Sojos has also recently rolled out a new MRP (Minimum Retail Price) Policy. Under the enhanced policy, Sojos has introduced more rigorous enforcement measures to ensure pricing is consistent across channels. Specifically, the MRP Policy imposes consequences on retailers that advertise, offer to sell or sell Sojos products below the published MRP.

The new recipes will be available online and at independent pet food retailers across the country. Made exclusively in Sojos' Minneapolis kitchens, Sojos Complete for Puppies will be available in 1 lb. and 4 lb. bags—and Sojos SimplyPuppy treats will be packaged in 2.5 oz. resealable pouches. For more information on the new recipes, visit www.Sojos.com.

About Sojos:

Sojourner Farms began making its Sojos Original raw pet food in 1985. Since then, Sojos has made it possible for millions of pet parents to bring the benefits of natural, raw nutrition into their homes, safely, easily and affordably. Sojos raw foods and treats are available at independent pet specialty stores across the US and Canada. For more information, visit www.sojos.com.

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