Sol de Janeiro Brings Authentic Brazilian Beauty Secrets To Sephora Stores Nationwide
NEW YORK, April 5, 2016 /PRNewswire/ -- The brand behind the bestselling Brazilian Bum-Bum Cream is bringing its uniquely Brazilian take on beauty to Sephora stores across the country, encouraging everyone with their motto: "Love it. Flaunt it. You've got it." As part of the Scouted by Sephora program, two of Sol de Janeiro's addictive, efficacious products will officially debut in more than 300 Sephora stores nationwide on April 4th, following the line's successful launch at www.sephora.com on March 1st. The offerings include two of the brand's products made with the finest ingredients from the Amazon Rainforest: the cult-favorite Brazilian Bum Bum (pronounced "boom-boom" in Portuguese) Cream that has rapidly become a most coveted product of top beauty editors and top beauty influencers and the Samba 2-Step Foot Fetish Care with soluble super nutrients.
Since the brand's debut less than a year ago, Sol de Janeiro's products based on closely-guarded Brazilian beauty secrets have earned a devoted fanbase of beauty insiders. The brand's core messaging of celebrating the individual and believing that beauty is an attitude resonated with fans, and its multifunctional beauty products for skin and body hair give State-side consumers a taste of the natural sensuality of Brazil.
The line consists of three products: two available in Sephora stores and all online, the Brazilian Bum Bum Cream, a fast absorbing all over body cream powered by guaraná, rich in potent caffeine, to help smooth and tighten skin; the Samba 2-Step Foot Fetish Care, a two-step dry foot system for irresistible catch-me, kiss-me feet; available online and in stores, and the Brazilian Golden Body Veil, a body hair lightening system based on a traditional Brazilian custom to turn peach fuzz into a shimmering golden sheen; available online only.
High performance formulas infused with nutrient-rich ingredients found in the Amazon. These products support the Brazilian philosophy that beauty isn't a standard to reach, but an attitude to take. All of Sol de Janeiro products are powered by a Brazilian blend of extraordinarily nourishing cupuaçu butter, the Amazon's answer to shea butter, antioxidant powerhouse açaí, and super-conditioning coconut oil. From head to toe, Sol de Janeiro will bring out your inner and outer Brazilian goddess.
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SOURCE Sol de Janeiro
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