SOL DE JANEIRO TAPS WASHINGTON SPIRIT AND U.S. WOMEN'S NATIONAL TEAM PLAYERS TRINITY RODMAN AND TARA RUDD AS BRAND AMBASSADORS

Sol de Janeiro doubles down on the brand's commitment to soccer with two of the club's breakout talents, bringing their fearless individuality, energy and unmistakable style to the Brazilian-inspired beauty brand

NEW YORK, Sept. 15, 2026 /PRNewswire/ -- Following the announcement of its multi-year partnership with the Washington Spirit of the National Women's Soccer League (NWSL) as the club's Official Body Care and Celebration Partner, Sol de Janeiro has deepened its commitment celebrating women shaping the future of their sport for the next generation by announcing Washington Spirit and U.S. Women's National Team players Trinity Rodman and Tara Rudd as its newest ambassadors.

As a brand rooted in uplifting women and encouraging them to embrace their most confident, unapologetic selves, Sol de Janeiro has long celebrated joy, individuality and self-expression. Rodman and Rudd embody that spirit both on and off the field, bringing their individuality to the game while inspiring the next generation of women in sports.

Rodman and Rudd (née McKeown) have been teammates since 2021 when both were drafted by the Washington Spirit in the first round of the 2021 NWSL Draft. The two players helped the Washington Spirit lift the NWSL Championship trophy that season, with Rodman also winning NWSL Rookie of the Year honors.

Both Rodman and Rudd bring their unique energy and personal style to the world of Sol de Janeiro, embodying the spirit of the brand across its expansive body care and fragrance portfolio, including everything from the brand's iconic Brazilian Bum Bum Cream to its beloved Cheirosa fragrance collection. They will debut the partnership spotlighting the new Intense Perfume Mist, a richer, bolder fragrance experience with up to 10 hours of scent.*

Rodman, one of the most dynamic forwards in the world, has played 57 times for the U.S. Women's National Team. She is a two-time Ballon d'Or Féminin finalist and was a 2024 NWSL MVP finalist. She is one of the most recognizable figures in women's sports and was recently named to two prestigious lists - the TIME100 Most Influential People in Sports and Forbes 30 Under 30 Sports. 

"There's so much about the brand and its energy that I connect with. I play my best when I'm having fun," said Rodman. "I like making things feel like me, whether it's on the field, how I wear my hair, or what I'm wearing. To me, that's confidence, and I love that Sol de Janeiro understands that, so this partnership just makes sense. I'm thrilled to be joining the brand, and bringing my own energy, having fun with it, and seeing what we can create together."

"Trinity is redefining what it means to be a modern athlete," says Jordan Saxemard, Chief Executive Officer of Sol de Janeiro. "She competes with extraordinary intensity, but she never loses her joy, individuality or sense of self. She does not simply play with confidence. She changes the energy around her. That combination is incredibly powerful and unmistakably Sol de Janeiro. Confidence is not about fitting into someone else's definition of strength or beauty. It is the freedom to show up fully as yourself, take up space and never make yourself smaller for anyone. Trinity embodies that freedom, and we are thrilled to welcome her into the world of Sol de Janeiro."

Drafted by the Washington Spirit as a forward out of the University of Southern California as a First Team All-American and Pac-12 Forward of the Year, Rudd made an immediate impact in the NWSL, scoring three goals in her rookie season en route to winning the NWSL championship. In 2023, Rudd transitioned to defender and quickly emerged as one of the league's standout defensive players. Dubbed the "Iron Woman", she played every minute of every league match in 2024 and was then named NWSL Defender of the Year in 2025 along with being named to the NWSL Best XI First Team for the 2025 season. Rudd has been frequently called-up by the U.S. Women's National Team and has made 12 appearances for the red, white, and blue, dishing out three assists.

"Having Sol de Janeiro as my new teammate feels really special because they understand and celebrate the power of the female athlete," said Rudd. "Being a soccer player is about so much more than the game. It's the preparation, the hard work and everything that happens before and after we step onto the field. I love that the brand wants to be part of those moments and celebrate who we are beyond the pitch. I'm proud to represent a brand that believes in the power, energy and individuality in each of us."

On Rudd, Saxemard says, "We're very excited to have Tara as an ambassador. Tara brings an energy that is entirely her own, with an incredible confidence and versatility that comes through both on and off the field. We also loved the undeniable chemistry she shares with Trinity as a close friend and teammate. Her individuality and fearlessness are at the heart of Sol de Janeiro, and we're excited to celebrate everything that makes her uniquely Tara."

These partnerships mark a pivotal moment for Sol de Janeiro as the brand deepens its presence in women's sports. The brand has its sights set on bringing beauty rituals into the world of sports in a way that feels authentic to a new generation of athletes and fans and helping to shape this new era where beauty, sport and self-expression intersect.

For more information on Sol de Janeiro, visit soldejaneiro.com. For more information on the Washington Spirit, visit washingtonspirit.com.

About Sol de Janeiro
Sol de Janeiro is the award-winning beauty brand known for its Brazilian-inspired body care and transportive fragrance. Founded in 2015, the brand has quickly become a category leader, beloved for its irresistible scents, clinically proven body formulas and sensorial rituals. With a global community spanning generations and geographies, Sol de Janeiro has earned top honors including TIME100's Most Influential Companies, Fast Company's World's Most Innovative Companies, and WWD's Beauty Inc Power Brands. Available at Sephora and online at soldejaneiro.com, Sol de Janeiro is rooted in the belief that beauty is an attitude, not a standard.

About Washington Spirit
The Washington Spirit is the premier professional women's soccer team based in Washington, D.C. and plays at Audi Field in Buzzard Point. The Spirit was founded on November 21, 2012, and is an inaugural member of the National Women's Soccer League (NWSL) the fastest growing sports league in the US. The club is home to some of the best players in the world who have won championships for both club and country. For more information about the Spirit, visit WashingtonSpirit.com and follow the club on X, Instagram and Facebook.

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*Based on the evaluation of a trained panel in a blinded quantitative sensory study.

SOURCE Sol de Janeiro