Sol de Janeiro Launches Body Badalada™ Vitamin-Infused Lotion as a First at Sephora Global Exclusive

A next-gen body lotion for Gen Z made to hydrate skin and amplify presence.

NEW YORK, May 22, 2025 /PRNewswire/ -- Today, Sol de Janeiro, the award-winning beauty brand known for turning body care into self-celebration, announces the launch of Body Badalada™ Vitamin-Infused Lotion, a First at Sephora global exclusive and a brand-defining milestone. Portuguese slang for "the hottest thing," Body Badalada™ represents a new generation of body lotion: weightless, high-performance, and rooted in sensory impact. Designed specifically for the body care needs of Gen Z, it delivers 24-hour hydration without heaviness, redefining body care as more than scent alone.

"Body Badalada™ is rooted in connection," said Heela Yang, Co-Founder and CEO of Sol de Janeiro. "This product was built to bring people closer to their bodies, to each other, and to self-expression. This isn't just about selling a product, it's about creating touchpoints that make people feel seen, celebrated, and part of something bigger."

Powered by Brazilian sugarcane and a 7-hyaluronic acid blend, the formula nourishes beneath the surface while creating a lasting, visible glow. Infused with the cult-favorite Cheirosa 62™ scent, Body Badalada™ is built to integrate seamlessly into daily rituals, enhancing both skin and presence. The result is a fast-absorbing, non-sticky formula that feels as good as it smells, keeping skin hydrated from sunrise to after party.

"This product started with a simple insight; Gen Z doesn't just want to consume, they want to project," said Tamera Ferro, Chief Marketing Officer at Sol de Janeiro. "Body Badalada™ is designed to meet that need, not just with hydration, but with presence. It's a product that makes you feel ready to take up space. We built the campaign to give creators that same space to be fully themselves, and to be seen doing it."

The global launch is powered by a multi-pronged content ecosystem that begins with a bold, creator-led film starring Brazilian model and cultural force Juliana Nalú, alongside Bretman Rock, Samyra Miller, and Nick Pauley. Set to an original track by legendary DJ Honey Dijon, the film opens with Juliana applying Body Badalada™ and unleashing a magnetic energy that radiates outward, drawing everyone in. Hydrated, glowing skin becomes more than a beauty goal, it becomes a catalyst for movement, energy, and presence. Unlike traditional beauty ads, this one doesn't sell aspiration, it invites participation.

The campaign is designed to make 'Badalada' a global phenomenon, debuting at the Cannes Film Festival (Festival de Cannes) with activations timed around key cultural moments, including a special evening hosted in collaboration with TikTok, offering a film-teaser approach to body care. It speaks to a larger cultural moment where beauty is less about perfection and more about presence, connection, and individuality. The moment underscores Sol de Janeiro's ability to flex beyond the expected, showing up where art, influence, and global storytelling collide.

"We built every element of this campaign to move," said Klitos Teklos, Chief Creative Officer. "Not just emotionally but physically. This is what happens when you take movement, scent, hydration, and rhythm and give them cultural intent."

The energy continues across TikTok, Instagram, YouTube, and into the streets - anchored by the Badalada Bloco: a traveling celebration inspired by Brazil's iconic street parties and the music, rhythm, and community that fuel them. Bloco takes over key cities with custom Airstream pop-ups, Sol-branded vending machines, retail rituals, and immersive sampling moments that transform everyday spaces into energy-fueled celebrations. The momentum builds through 3D out-of-home takeovers, festival activations, and full-funnel digital storytelling, making Badalada impossible to miss across every touchpoint.

"At Sephora, we have a unique culture of partnering with the most creative and inspiring brands to bring the best of beauty to our 74 million loyal customers across the world. We are very excited to introduce Body Badalada by Sol de Janeiro, a defining milestone for our historical collaboration and in the brand journey," said Priya Venkatesh, Global Chief Merchandising Officer at Sephora. "From their earlier days on our shelves to this global exclusive, they've shown what's possible when a brand leads with heart, creativity and innovation. Badalada delivers all of that and more."

Body Badalada™ Lightweight Body Lotion will be available exclusively at Sephora in the United States, Canada, United Kingdom, France, Germany, Brazil, and additional regions—alongside soldejaneiro.com. The product will launch on the Sephora app in the Middle East and North America on May 16, followed by online availability in the U.S. and Canada on May 17, and in-store launches across both regions on May 22. In Europe, the app preview begins May 22, with in-store availability starting May 26. MSRP: $32 USD.

ABOUT SOL DE JANEIRO
Sol de Janeiro is the award-winning beauty brand known for its Brazilian-inspired body care and transportive fragrance. Founded in 2015, the brand has quickly become a category leader, beloved for its clinically proven formulas, luscious textures, and sensorial experiences. With a global community spanning generations and geographies, Sol de Janeiro has earned top honors including TIME100's Most Influential Companies, Fast Company's World's Most Innovative Companies, and WWD's 2024 Beauty Inc Power Brands. Available at Sephora and online at soldejaneiro.com, Sol de Janeiro is rooted in the belief that beauty is an attitude, not a standard.

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SOURCE Sol de Janeiro