Solerus Energy Unveils Rebrand for Solar Contractors and DIY Homeowners

As ITC Sunsets, Solar Equipment and Design Provider Reveals Expanded E-Commerce Capabilities and Professional Guidance

ISSAQUAH, Wash., Sept. 17, 2025 /PRNewswire/ -- Solerus Energy, a trusted resource for solar and BESS installers and homeowners, announces a rebrand reflecting the company's growth from a regional parts supplier to a national, end-to-end solar solutions provider. The rebrand introduces a new visual identity, redesigned website, and improved e-commerce functionality to serve customers better as solar technology becomes increasingly mainstream.

The company's newly expanded product catalog includes a broad range of racking hardware, shutdown components, and monitoring systems selected to meet the needs of both professional and first-time solar users. The refreshed identity includes a modernized website that makes it easier for users to explore product lines, compare system configurations, and get expert advice. Solerus' new website also integrates a robust e-commerce platform designed to simplify procurement for solar buyers.

"Solar technology has accelerated quickly, and we've seen a growing wave of contractors and DIY homeowners who want flexible, affordable solutions," says Syed Mujtaba, founder and president of Solerus Energy. "We're excited to have grown from a regional presence to a nationally recognized brand due to the Solerus team's consistent focus on providing expert support to each customer, from design through final troubleshooting."

The company's new website highlights Solerus' value proposition: free technical support and system design services for both DIY and contractor customers. Key updates include:

• Streamlined navigation through a complete, searchable catalog with displayed prices
• A blog to share best installation practices and industry insights for contractors and DIYers
• Multiple payment options with automated tax and shipping calculations, including PayPal, credit card, and ACH
• Further information on Solerus' background, team, manufacturer details, and unique value proposition

"We aim to keep it simple," Syed said. "We ask customers what they want their system to provide, and guide them toward proven, high-performing products that will get them there. Our goal is to take the guesswork out of solar."

About Solerus Energy

Solerus Energy is a trusted partner for homeowners and contractors seeking to build reliable, cost-effective solar systems. With a curated product catalog, end-to-end technical support, and decades of industry expertise, Solerus simplifies the solar buying process and helps customers make confident, well-informed decisions.

Each product in Solerus' lineup is carefully selected for quality, performance, and compatibility. Solerus also offers design services, system guidance, and long-term technical assistance for both retrofits and new installations. Rooted in integrity, approachability, and deep industry knowledge, Solerus provides contractors, DIYers, and solar professionals with the equipment, information, and services needed for success.

Learn more at solerusenergy.com.

Media Contact

Allison Ruedig
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872-870-1302

SOURCE Solerus Energy