Solutions by Text Becomes SBT, Unveiling a Bold New Vision for Consumer Engagement

From pioneering compliant messaging to shaping the future of consumer engagement, SBT brings a bold new vision for turning connections into action and revenue. 

DALLAS, Oct. 22, 2026 /PRNewswire/ -- A new name. A bigger vision. A bold step forward in consumer engagement. Today, Solutions by Text officially becomes SBT, unveiling a new brand identity and website that reflect the company's evolution into a revenue activation platform. Building on its legacy as a pioneer in compliant text messaging for the regulated financial industry, SBT is bringing engagement, payments, and intelligence together to help businesses turn conversations into action and revenue. The new identity introduces a powerful expression of that ambition: Let's Get You Paid. 

Consumer expectations are moving beyond simply receiving information. People want to engage, respond, and get things done with less effort. SBT's 2026 consumer research conducted by Datos Insights reinforces that shift: 47% of respondents said they would be more likely to pay if they could do so directly within a payment reminder. It's a clear example of the opportunity SBT sees ahead—bringing engagement and completion closer together. 

"We've spent years helping businesses make meaningful connections with consumers. Now we're building on that foundation to help those connections accomplish more," said David Baxter, CEO of SBT. "Our new brand reflects how far we've come and, more importantly, where we're going. We're expanding what's possible across the consumer journey, bringing together the technology, intelligence, and trust to make every interaction more valuable for the businesses and people we serve." 

That vision comes to life through the FinText® Platform, which brings messaging, payments, compliance, and intelligence together. Richer, interactive messaging, expanded payment capabilities, and AI-driven insights help businesses in regulated industries create more connected interactions, reduce friction, and make it easier for consumers to complete what they started. 

The name may be shorter, but the vision is bigger. SBT carries forward the expertise and trusted relationships that built Solutions by Text, with a renewed focus on helping businesses make more of every connection. It's a simple ambition with meaningful impact: Let's Get You Paid. 

Discover what's next at sbt.io. 

About SBT
SBT helps businesses in regulated industries turn consumer intent into completed action. Its FinText® platform unifies messaging, embedded payments, compliance governance, and performance intelligence into a single experience designed for high-stakes interactions. The result is faster payments, stronger self-service performance, and consumer journeys that stay inside a governed workflow from first contact to final confirmation. Founded in 2008, SBT serves lenders, servicers, collections organizations, and other businesses where engagement and revenue realization depend on trusted, compliant communication. Learn more at sbt.io. 

Media Contact
David Resnic
The Harris Agency
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SOURCE SBT