SolutionSet Launches Relationship Marketing Group

SAN FRANCISCO, Aug. 1, 2011 /PRNewswire/ -- SolutionSet, the second largest independent digital, data, direct and local marketing services company in the U.S., today announced the launch of its Relationship Marketing Group, which will be helmed by Mark Yesayian, who joins the agency as president of relationship marketing, effective immediately.  Based in SolutionSet's Mill Valley, Calif., office, he reports directly to SolutionSet President and CEO Zain Raj.

The Relationship Marketing Group builds upon the agency's deep direct marketing heritage, expanding this offering to create actionable brand ideas that build customer loyalty for SolutionSet clients.  The move comes as SolutionSet more closely aligns the core practices of all five groups – relationship, digital, data, retail and local marketing services – under a newly appointed leadership team that includes Yesayian, ECD Guy Bommarito, Data Group President Jack Sturn, Local Group President Steve Freedman and Digital Group President Tim Ross, to create a more comprehensive set of solutions designed to help clients drive brand action in today's marketplace.  

"Launching the Relationship Marketing Group moves us toward our goal of being a future-led behavioral marketing agency that can design the right set of marketing and technology solutions for our clients," said Raj.  "Mark has experience from leading agencies in our industry, and I am confident in his ability to lead our relationship group as we refine our expertise and culture to serve the dynamic needs of our growing roster of clients."

Prior to joining SolutionSet, Yesayian managed West Coast digital operations for MEC, a WPP media agency with offices in Seattle, Los Angeles and Irvine, Calif. There he supported business relationships with Microsoft, Amgen and Paramount Pictures.

In 2004, Yesayian was recruited to OgilvyOne to open a new office and lead the Yahoo! digital business. While there, he led key new business wins for the agency, including iShares, Wells Fargo, the City of San Francisco and Sony PlayStation. Previously, he was general manager of the San Francisco office of Digitas, where he expanded the office's services from direct marketing to digital communications, serving leading clients such as Williams-Sonoma, Pottery Barn, Kinkos and Microsoft.  He has also held positions at Wunderman New York and Digitas in Boston.

"I'm excited for the opportunity to spearhead this new group for SolutionSet," said Yesayian. "I look forward to working with the SolutionSet leadership team to build the company's deep direct marketing heritage into a celebrated relationship marketing practice that fuels world-class integrated behavioral marketing solutions."

About SolutionSet

SolutionSet is the second largest independent integrated marketing services company in the U.S.  The company provides a custom and comprehensive set of solutions for business, marketing and technology problems that deliver BrandAction™ - building brand value while driving profitable transactions.  With six offices and over 450 associates, SolutionSet delivers digital, data, direct and local marketing services in a holistic manner.  It is proud to represent a diverse portfolio of clients, including adidas, AT&T, American Express, AMD, Cisco, Dell, eBay, Gold's Gym, TXUE, Office Depot, RadioShack and Stanford University.  For more information, visit www.solutionset.com.

SOURCE SolutionSet