Sonesta Checks in a New Generation of Travelers with 'Young Royals' Programming

Royal Sonesta Properties Invite Young Travelers to Trade Ordinary Hotel Experiences for Crowns, Quests, Castles, and One-of-a-Kind Family Adventures

NEWTON, Mass., Oct. 8, 2026 /PRNewswire/ -- Sonesta International Hotels Corporation (Sonesta) today announced the launch of 'Young Royals', a new family-focused program that transforms a hotel stay into an imaginative royal adventure from check-in to check-out.

Designed for the next generation of travelers, Young Royals invites children to play, create, and explore through a series of immersive experiences inspired by the distinctive character of Royal Sonesta properties.

The adventure begins the moment families arrive. Young Royals can be crowned for their stay, embark on property-wide quests, meet royal mascots, and discover surprises designed to create lasting moments that families will remember long after checkout.

Young Royals offerings include:

• Once Upon a Stay: A specially created Young Royals coloring and storybook introduces children to a cast of characters and destinations through whimsical illustrations and interactive activities, encouraging family bonding, creativity, and imagination.
• Meet the Royal Court: Young Royals receive a cuddly plush stuffed animal based on the property's mascot to serve as their official companion during their stay. The mascot brings the program to life through storytelling, activities, and photo-worthy moments around the hotel.
• Crown Yourself Royalty: No royal check-ins without a crown. A hands-on crown-making kit lets kids design their own royal headwear and wear their new title proudly throughout the hotel and at home as a keepsake.
• A Castle Fit for Young Royalty: Expect some royal surprises, including dedicated play spaces and in-room or banquet-room castle setups designed to deliver a major "wow" moment for young travelers.
• The Royal Quest: Once officially crowned, Young Royals can set out on a property-wide scavenger hunt filled with clues, challenges, and storytelling. The interactive adventure encourages families to explore the hotel, its amenities, and hidden gems along the way.
• Dine Like Royalty: Mealtime gets a royal upgrade with dedicated Young Royals food and beverage offerings, including a kid-friendly menu and branded cups designed to make dining at the hotel feel like part of the adventure.

The Young Royals program will debut at select Royal Sonesta properties, including Royal Sonesta Chicago Downtown, Royal Sonesta San Juan, Royal Sonesta Washington, DC Capitol Hill, The Benjamin Royal Sonesta, and The Yorkville Royal Sonesta Hotel Toronto.

About Sonesta®
Sonesta® is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 11 countries. Sonesta® owns, manages and/or franchises under The Royal Sonesta®; The James®, Classico Collection by Sonesta™, Sonesta® Hotels, Resorts & Cruises; MOD Collection by Sonesta™, Sonesta Select®; Sonesta Essential®, Sonesta ES Suites®, Sonesta Simply Suites®, Red Lion Hotels, Inns & Suites by Sonesta™; Signature Inn® by Sonesta; Americas Best Value Inn by Sonesta™ and Canadas Best Value Inn by Sonesta™. Redefining hospitality through its award-winning Sonesta Travel Pass™ loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass™ members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. Join now at https://www.sonesta.com/join-travel-pass.  For more information about Sonesta® visit Sonesta.com or to join our portfolio visit Franchise.Sonesta.com, email [email protected] or call 617.658.1596.

Media Contact: Lorie Juliano | Sonesta Global Head of Communication| [email protected]

SOURCE Sonesta International Hotels Corporation