Sonesta Partners with Viator to Enhance Sonesta Travel Pass Member Experience, Unlocking Access to 400,000+ Travel Experiences

The Award-Winning Loyalty Program Lets Members Earn Points For Purchasing Viator Excursions

NEWTON, Mass., Oct. 1, 2025 /PRNewswire/ -- Sonesta International Hotels Corporation (Sonesta) today announced a new agreement with Viator, the world's leading travel experiences marketplace, to expand the benefits of its award-winning Sonesta Travel Pass™ loyalty program.

Through this collaboration, Sonesta Travel Pass members can now earn points when booking travel experiences powered by Viator's extensive catalog of over 400,000 global tours, activities and excursions. Whether seeking cultural immersions, guided tours, culinary activities or adrenaline-filled adventures, members can seamlessly integrate local experiences into their travels - while continuing to accumulate valuable loyalty points. As part of the launch, in addition to the ongoing five points per $1 spend with Viator, Sonesta Travel Pass members will receive an additional 10% off all travel experience purchases with a special limited time offer using code SONESTA10 before 12/31/2025. Certain exclusions may apply.

"Sonesta's partnership with Viator reflects our commitment to evolving beyond traditional hotel loyalty programs," comments Elizabeth Harlow, Chief Brand Officer for Sonesta International Hotels, "Sonesta Travel Pass has always delivered exceptional value with competitive point redemption rates and easily accessible tier advancement. By partnering with Viator, we're extending the Sonesta Travel Pass member experience outside the hotel room to include the rest of their trip."

From a Chicago River 90-Minute Architecture Tour during a stay at the Royal Sonesta Chicago River North, to exploring the New York Catacombs by Candlelight while visiting The Shelburne Sonesta New York, this new booking experience allows guests to earn points on enriching experiences that can enhance their trip. Points earned from travel experience bookings can be redeemed across Sonesta's portfolio of 13 distinctive brands, which offer travelers a diverse selection spanning the upper-upscale, lifestyle, upscale, midscale, extended stay and economy segments. Members can also enjoy perks such as complimentary upgrades, bonus point multipliers, special offers and welcome gifts with every stay.

"Experiences can transform any trip into a lasting memory," said Sarah Dines, Chief Commercial Officer at Viator. "That's why we're excited to partner with Sonesta to give their Travel Pass members access to Viator's unparalleled collection of global tours, activities and excursions – from authentic local experiences to skip-the-line access at world-famous attractions and once-in-a-lifetime adventures. It's a win for travelers who want more from their stay, and a win for our tour operators who gain exposure to a new and engaged audience." 

The enhanced Sonesta Travel Pass program continues to differentiate itself in the competitive loyalty landscape by offering members competitive tier advancement and redemption rates, plus exclusive access to additional perks including Rolling Stone's Musicians-on-Musicians series hosted at Sonesta hotels across the country.

About Sonesta
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 10 countries. Sonesta owns, manages and/or franchises hotels under The Royal Sonesta; The James; Classico Collection by Sonesta; Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta; Sonesta Select Hotels; Sonesta Essential Hotels; Sonesta ES Suites; Sonesta Simply Suites; Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta; and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for exceptional value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn points towards free nights, and accelerated status progression based on stays. Join now at https://www.sonesta.com/join-travel-pass. For more information about Sonesta or to make a reservation visit Sonesta.com or call 1.800 SONESTA. To join our portfolio, visit Franchise.Sonesta.com, email [email protected] or call 617.658.1596.

About Viator
Viator, a Tripadvisor company, makes it easy to plan tours, activities and excursions around the world. With 400,000+ experiences to choose from, there's always something new to discover and book – from simple tours to extreme adventures (and all the niche, interesting stuff in between). With ultimate flexibility, award-winning customer support and millions of traveler reviews, you can truly do more with Viator. Plan better with 400,000+ travel experiences. For more information, visit www.viator.com.

SOURCE Sonesta International Hotels Corporation