South Carolina's Big Chain Retailers Put Mexican Day of Dead Craft Beer on Shelves

Retail Giants Include Total Wine, Greens Discount Beverage and Frugal MacDoogal

Feb 21, 2014, 07:30 ET from Drinks Americas

LOS ANGELES, Feb. 21, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states, today announced that three big chain retailers in South Carolina are now carrying the Company's exclusive premium authentic Mexican Day of the Dead Craft Beer: Retail-giant Total Wine, Greens Discount Beverage and Frugal MacDoogal.

Total Wine was founded by two brothers in 1991, and offers around 2,500 different types of beer ranging from America's most well-known beers to hard-to-find microbrews and imports.  Nationwide, the Company is operating 100 retail stores across 15 states and expanding rapidly.

Greens Discount Beverage history dates back to 1937 with the opening of 'Green's Package Store' in midtown Atlanta and has since expanded to four locations in South Carolina. Greens remain a small, family owned and operated business with employees that have been associates for 40 years and are treated like extended family.

Frugal McDoogal is known to be Carolina's first and largest wine and beverage warehouse celebrating 20 years in the business. They are dedicated to providing the best prices on liquor and liqueurs and the best selection and prices on wine.

"Known as the state's largest wine and spirits retailers, these are all ideal and major POS for any winery, brewery or brand. We are extremely pleased and honored to have our authentic premium Mexican Day of the Dead Craft Beer line included among each of their expansive arrays of beers offered throughout their locations in South Carolina and are eager to see how sales do in the time ahead," stated Joseph Belli, VP of Sales for Day of the Dead Craft Beer.

Timothy Owens, CEO of Drinks Americas, commented, "These large chain retailers offer their diverse customer base a vast and astounding selection of quality products, and we're thrilled be included among their offering. We couldn't be more thrilled to work with independent retailers of this caliber. Having our craft beer brands in these highly trafficked large South Carolina retail locations afford us with a valuable opportunity to grow sales and increase brand awareness in this market."

About Drinks Americas Holdings

Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's third largest brewery, single family owned since 2006,  Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Investor Relations: 866-501-6582


SOURCE Drinks Americas