Southern Tots Doubles Sales YOY with eCommerce Solution from The Creative Momentum

ATLANTA, Sept. 4, 2015 /PRNewswire/ -- The Creative Momentum, a top-ranked web design firm in Atlanta, and Southern Tots, an online retailer of smocked and appliqué clothing for children, launched a website to extend the brand's lucrative social media model into a high-engagement ecommerce site that has doubled YOY sales in its first month live.

The site was conceived from Southern Tots' early model, a Facebook-based business page that featured 20 daily sale items designed to simplify the coordination of children's smocked clothing and give shoppers more for their money. The page quickly earned 750,000+ Likes and generated an active stream of customer feedback, which Southern Tots Founder Ashley Jernigan used to drive the business model. Jernigan engaged The Creative Momentum in 2014 to build an ecommerce solution with a clear focus on combining successful elements of her Facebook model with improved visual flow, curated content, community engagement, stability and a great customer experience.

"Customer feedback drives everything we do, from which styles we develop to what inventory we include in our daily sales," said Jernigan. "The Creative Momentum's work has been amazing. They accelerated my vision to always give customers the best experience by providing a platform where they can voice their needs, recommend products, mix and match outfits for special holidays or multiple kids, and get the best deal on products that create lifelong memories."

The new SouthernTots.com launched in July 2015 and, in that month, earned twice the revenue over the former site in July 2014, according to Jernigan. To celebrate, the company is offering 10 percent off purchases made online now through Sept. 30, 2015 using the discount code "TCM10OFF" at checkout.

"Southern Tots is a quality clothing company with outstanding customer service," said Southern Tots customer Mandy Thomas of Northport, Ala. "As a mother of triplets, online shopping is how I do the majority of my buying. Where else can you buy an outfit for under $20 which includes shipping? The ability to search on their website (by category) and complete a purchase is very easy and simple with the layout. I feel so blessed that I found Southern Tots, not only for the adorable affordable clothes, but for a company with exceptional customer service."

"Anyone can have a beautiful website," said The Creative Momentum's President Michael White. "But if it lacks the functionality and ability to get real-time customer feedback and drive critical business decisions, you've severely missed an opportunity."

Contact The Creative Momentum for more information on ecommerce and custom web design solutions.

About The Creative Momentum
The Creative Momentum is an Atlanta-based, full-service creative and digital marketing agency, specializing in custom web design and development for businesses. The Creative Momentum provides custom Web/Interactive, Marketing, SEO, Custom Graphic/Logo Design, Branding, Advertising, Media, Mobile Design and Strategic Planning to clients in high-tech B2B, B2C, consulting, security and non-profit industries. Learn more at thecreativemomentum.com or call 678-648-1445.

SOURCE The Creative Momentum

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