SouthernPlex Media Announces Filming to Begin For GOING FOR IT! Hosted by The Award-Winning Author and Creator Paul Salfen

The critically acclaimed book with stories from the biggest names in American culture has been greenlit for an inspiring TV series with Executive Producer Preston Howell.

DALLAS, Aug. 29, 2025 /PRNewswire/ -- The book GOING FOR IT! was widely received for its abundance of motivational insights, words of wisdom, and tales of resilience from some of the biggest Hollywood stars, musicians, business leaders, politicians, scientists, and more. Known for showcasing individual quotes of breakthrough moments in life, it has led creator Paul Salfen to showcase the true fashion of "going for it" in life by sharing captivating on-camera stories with the world that will bring meaningful content to the television screen.

"You could live your entire life and never meet another person like Paul," said Preston Howell, Founder of SouthernPlex. "The amount of fascinating people, stories, and life wisdom that he gets to soak up in one week of interviews is more than most people will find in a lifetime. It's just become part of his daily life to casually talk to some of the most interesting people in the world."

The TV series will be produced by Texas-based SouthernPlex Group subsidiary SouthernPlex Media, who has a strong commitment to create culturally relevant and purpose-filled content for people of all walks of life to engage with and benefit from. Preston Howell's leadership at SouthernPlex Group reflects the company's broader mission to elevate stories that inspire transformation and personal growth. The collaboration with Paul Salfen is a natural fit for Howell, who has been recognized for producing compelling media and creative work that resonates with target audiences.

The book has been recognized with five awards: Best Author of 2024 (Best of Best Review), International Impact Book Award, Regal Summit Book Award, LitFest America Author Award, and Persons of the Year Book Award. Commendations for GOING FOR IT! include U.S. Senator John Cornyn, Texas governor Greg Abbott, and Mayor Eric Johnson of Dallas. Salfen also received an honorary doctorate from Harvest Christian University for his work and was recently acknowledged by The White House in 2025.

Plans for the new series launch will be announced in coming months, however there will be a lot of fresh short and longform content available on most social channels including YouTube. There will also be two more volumes published of the book and other versions are already in the works. Stay tuned by following @PaulSalfen on all social channels or visiting the official website for the upcoming series GoingForItShow.com.

Click here to watch the teaser on Youtube: https://youtu.be/ZvXai_tiB48?si=lxqwJvlI1inOqYY6

About GOING FOR IT!:
GOING FOR IT! is a powerful collection of quotes, stories, and motivational insights from the world's biggest stars across entertainment, sports, business, and beyond. Featuring figures like Tom Cruise, Beyoncé, Metallica, Garth Brooks, Tyler Perry, Buzz Aldrin, Mike Tyson, and Sir Richard Branson, the book showcases how the greatest achievements often come down to taking a bold leap of faith. Praised by MSN, Dallas Observer, LEVEL UP MAGAZINE, and dozens more, the book has been used by leadership groups, schools, and libraries across the U.S. as a modern roadmap for resilience, passion, and going after your dreams.

About SouthernPlex Group, Inc
SouthernPlex Group, Inc is a diversified NextGen Venture Capital organization with subsidiaries strategically aligned to provide success to its partners. The company's purpose driven methodology uses growth intelligence to shift industry patterns while delivering a formula elevating a business for success.

Learn more at www.southernplex.com.

SOURCE SouthernPlex Group, Inc.