Southwest Airlines, Verizon, GE, Dr Pepper Snapple Group, Caesars Entertainment, AIG, and Virgin Atlantic to debate global crisis and reputation management in New York

NEW YORK, January 9, 2012 /PRNewswire/ --

Global crisis communication leaders gather in New York to discuss crisis response and reputation management best practice.

Ethical Corporation and Useful Social Media have jointly announced the 17 leading brands who will join a two day New York summit next March. The debate will focus on future corporate efforts to preserve reputation and lead crisis response.  

The importance of reputation management has become increasingly evident. Taco Bell, Blackberry and Mattel are amongst many others who have experienced damage to their reputation this year.Rapid changes in technology and social media have pushed companies to revaluate the way they engage with key stakeholders.Social media has created vulnerability to brand reputation and as Burson-Marsteller found in a US survey, 95% of chief executives believed corporate reputation plays an important role in the achievement of business goals. Yet only 19% had a formal system in place to assess their corporate reputation. The importance of corporate reputation management is beyond doubt, though few companies appear equipped to deal with it.

Based on this discrepancy, Ethical Corporation and Useful Social Media have brought together key leaders in the space to discuss best practice and future strategy with their corporate peers..

Founder and Chairman of Ethical Corporation, Toby Webb stated;

"Reputation growth, preservation and crisis management are a vitally important, yet constantly moving target for business today. I'm delighted we are hosting this conference with our sister company UsefulSocialMedia. At the conference we'll be debating, at a very senior level, exactly how companies can protect their good names, and improve their relationships with key stakeholders".

Senior Vice-Presidents of Communications Strategy from companies like Southwest Airlines,Dr Pepper Snapple Group, Caesars Entertainment, Alcoa, AIG, Virgin Atlantic, P&G are all scheduled to speak.

Over the two days, discussions will centre on topics likehow to effectively engage with stakeholders during a crisis, adapting to reputation vulnerability, building corporate relations with customers, employees, NGO's etc., overcoming reputational risks and preserving reputation locally and globally.

For more information about the conference next March 5-6 New York visit events.ethicalcorp.com/reputation

Join the conversation on Linked in: http://linkd.in/reputationandcrisis

For more information contact:
Hayley Dunn
Ethical Corporation & Useful Social Media
+44-207-375-7236
[email protected]

SOURCE Ethical Corporation