Southwest Media Group Named Media Agency Of Record For Half Price Books

DALLAS, April 2, 2015 /PRNewswire/ -- Southwest Media Group, one of the Southwest's premier media and marketing services agencies, has won the media agency account for Half Price Books, Records, Magazines, Inc., the nation's largest family-owned new and used bookstore chain.

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Southwest Media Group will be responsible for the Dallas-based bookseller's traditional and digital media strategy, planning and buying.

"Half Price Books is very pleased to partner with another Texas-based company. Southwest Media Group has a proven track record in activating new markets and growing retail brands which makes this partnership a perfect fit as we continue to grow nationally," said Allyson Bradley, Assistant Vice President of Marketing, Visual Merchandising and Creative for Half Price Books.

Founded in 1972, Half Price Books has stores in 16 states, each carrying a unique variety of new and used books, music, movies and games. The company also has a strong community focus on literacy programs in the markets where it has stores.

"Our team is ready to engage its strategic retail media insights to further Half Price Books' business and vision. The agency's ability to connect brands with their consumers by delivering contextually relevant and engaging media in highly competitive marketplaces will help Half Price Books ultimately achieve its goals," said Kim Kohler, Chief Relationship Officer at Southwest Media Group. "We are proud to start a new chapter with a company that has such a strong commitment to literacy and the community."

About Southwest Media Group

Southwest Media Group is a strategic media planning and buying services agency located in Dallas. The media agency utilizes its core competencies to create strategic channel agnostic plans for every client. Southwest Media Group specializes in media planning, media buying, paid search and paid social. Its clients include Dillard's, Fiesta Restaurant Group, At Home, Dave & Buster's and Texas Health Resources, among others. For more information about Southwest Media Group, visit www.swmediagroup.com.

About Half Price Books

Half Price Books is the largest family–owned new and used bookstore chain, with 121 retail locations in 16 states. Stores are open seven days a week and buy and sell new and used books, magazines, comics, records, CDs, DVDs and collectible items. Half Price Books has been dedicated to environmental and literacy efforts for more than 42 years by supporting hundreds of projects including its Million Book Donation Project and it annual Half Pint Library Book Drive, which nonprofit organizations and schools with book donations collected at all store locations. In addition, Half Price Books is a supporter of the National Center for Family Literacy and Feed the Children. For more information about Half Price Books, please visit www.hpb.com.

Media Contact:
Danielle Peters
Southwest Media Group
214-561-5575
[email protected]

SOURCE Southwest Media Group

Related Links

http://www.swmediagroup.com