Southwest.com/vamonos Is The New Option To Book Travel In Espanol

USA - English

• Latin America - español

DALLAS, Oct. 25, 2012 /PRNewswire/ -- Southwest Airlines Co. (NYSE:LUV) today introduced southwest.com/vamonos, a translated, Spanish version of southwest.com. Southwest.com/Vamonos was specifically designed to provide Southwest's Spanish-speaking Customers the best online experience in the language of their choice.

"At Southwest Airlines, we tailor our products to be relevant to our Customers. With our new international service provided by AirTran Airways, and the imminent growth of our airline, we knew translating southwest.com into Spanish was the smartest way to enhance our website," said Kevin Krone, Vice President of Marketing, Sales, and Distribution for Southwest Airlines. "This enhancement will provide Customers who prefer Spanish the same level of Customer Service provided by our regular website."

Southwest.com/vamonos is not just a landing page; it's a translated option for Customers who prefer to make all their travel bookings in Spanish. Southwest.com, the most visited airline website in the world, partnered with MotionPoint to manage the Spanish version of the site. MotionPoint, a South Florida-based company supports the business goals of many Fortune 500 Companies by translating, localizing and optimizing their websites for new markets. Additionally, Southwest also provides live bilingual Customer Service assistance through the 1-800-Vamonos number, available 365 days a year.

"At MotionPoint, we pride ourselves on our ability to deliver meaningful business results for the best companies on the planet and Southwest Airlines is certainly on that list," said Chuck Whiteman, Senior Vice President of Client Services for MotionPoint. To read more about this new service, visit: blogsouthwest.com

ABOUT SOUTHWEST AIRLINES CO.
In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other low-fare carriers by providing a reliable product and exemplary Customer Service delivered by 46,000 Employees to more than 100 million Customers every year. Including wholly owned subsidiary AirTran Airways, the Company operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Visit southwest.com/citizenship to read the Southwest Airlines One Report™ and see how Southwest is doing its part to be a good citizen while underscoring a commitment to the triple bottom line of Performance, People, and Planet.

Southwest Airlines
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel quantified by the US Department of Transportation as "The Southwest Effect," observable improvement in service and a lowering of fares wherever the carrier serves. Southwest now flies the most passengers nonstop of any US airline and stands alone among major air carriers in offering all Customers the first two pieces of checked luggage (weight and size limitations apply) and all ticket changes without additional fees. On every flight, Southwest Airlines consistently offers leather seating and the comfort of full-size cabins across the world's largest fleet of Boeing 737 aircraft, many of which are being equipped with satellite-based WiFi connectivity and a new, eco-friendly cabin interior featuring sustainable materials. Having achieved a 39^th consecutive year of profitability, the People of Southwest operate more than 3,200 flights a day and serve communities around 77 airports in Southwest's network of domestic destinations. Southwest Airlines' frequent flights and low fares are available only at southwest.com.

AirTran Airways
AirTran Airways, a wholly owned subsidiary of Southwest Airlines Co., has been ranked top airline in the Airline Quality Rating study three times in the past five years. AirTran offers coast-to-coast and near-international service with nearly 600 flights a day to 56 destinations. The carrier's low-cost, high-quality product includes assigned seating and Business Class. As Southwest continues to integrate AirTran's People, places, and planes into Southwest Airlines, Customers of both carriers may book flights at airtran.com and exchange earned loyalty points between both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on either airline.

SOURCE Southwest Airlines