Sovrn Hires Former OpenX and Index Exchange Buyer Development Leader Jesse Brooks to Lead Demand Partnerships

Ad tech leader will deepen Sovrn's relationships with agencies, brands, and demand-side partners as Sovrn brings Commerce signals to the buy side

BOULDER, Colo., Oct. 5, 2026 /PRNewswire/ -- Sovrn, a software and data company, today announced that Jesse Brooks has joined the company as Vice President of Demand Partnerships. Brooks brings nearly two decades of experience in digital media and advertising technology, most recently as Regional Vice President of Buyer Development at OpenX.

Brooks will lead Sovrn's strategy and partnerships with agencies, brands, and DSPs. He will work closely with the leadership team and report directly to Chris George, President of Sovrn.

"Buyers expect supply-side partners to bring more than access to inventory. They need better data and insights to inform how they plan and activate campaigns," said George. "Jesse has spent his career working with the buy side, and understands what they need from their partners. He'll help bring Sovrn's supply and Commerce data to market in ways that buyers can act on."

Sovrn's Ad Exchange connects advertisers to premium supply across web, mobile app, and CTV, informed by commercial intent and behavioral signals. Buyers can activate through the open market, private marketplaces, curated packages, and deal IDs, with Sovrn Commerce Audiences available for precise audience activation.

"I joined Sovrn because I see a real opportunity at the intersection of the SSP and Commerce," said Brooks. "Sovrn's proximity to publishers and the depth of its Commerce data let us do more than provide access to inventory. As the industry works to move AI from experimentation to measurable business impact, that data becomes the difference. I'm looking forward to helping build a new kind of SSP."

Before OpenX, Brooks served as Regional Lead, Buyer Development at Index Exchange. Throughout his career, he has worked with leading brands, agencies, and technology companies across sales leadership, strategic partnerships, and go-to-market strategy.

To learn more about Sovrn, visit sovrn.com.

About Sovrn

Sovrn is a software and data company founded on the intersection of advertising, commerce, and consumer behavior. Sovrn helps publishers and creators align supply and demand using product-level commercial and behavior signals, so advertisers can get the performance they need, while publishers and creators maximize revenue without losing focus on their core work. Sovrn products are used across websites, mobile apps, social networks, and CTV channels, reaching more than 500 million active consumers daily. Sovrn is headquartered in Boulder, Colorado, with offices in New York and London. For more information, visit sovrn.com.

SOURCE Sovrn Holdings, Inc.