SOVRN LAUNCHES SOVRN FOR CREATORS, MAKING IT EASIER FOR CREATORS TO START EARNING FROM DAY ONE

New offering equips creators with a powerful all-in-one affiliate monetization toolkit

BOULDER, Colo., Aug. 4, 2025 /PRNewswire/ -- Sovrn, a technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its latest offering – Sovrn for Creators. These tools allow creators to earn affiliate commissions from every major brand and retailer from day one.  Even better, the tools enable creators to grow their affiliate revenue as they grow their audience.

Sovrn for Creators offers a new, simplified path to affiliate earnings, giving creators immediate access to Sovrn's 50,000+ merchant network and the tools they need to grow. Sovrn streamlines the onboarding process for new creators, offering instant access to cost-per-click (CPC) merchant programs. This allows creators to start monetizing within 24 hours, using tools like the Chrome Extension, iOS app, and platform link generator to create affiliate links quickly and easily. During onboarding, creators can connect their social channels (such as TikTok, Instagram, and YouTube) to unlock additional monetization opportunities. Top creators earn an average of up to $0.80 per click when they first get started with Sovrn.

As a creator's audience grows, they gain access to cost-per-action (CPA) merchant programs, allowing them to earn even more from the sales they drive.

The Sovrn for Creators platform also offers a price comparison tool to help show in-stock and/or lower-priced alternatives to their audience. If a merchant doesn't offer a commission, Sovrn's new Comparison Pages automatically redirect readers to other retailers who do, so creators never miss a chance to earn, and audiences still find what they need.

"The affiliate space doesn't stand still, and neither do we," said Brian Lovett, VP of Commerce, Sovrn. "Most social platforms still cater exclusively to large creators with large followings, making it impossible for someone just starting out to get their foot in the door. Meanwhile, advertisers and brands want scalable, authentic content from a broader, more diverse pool of voices, especially in niche verticals. That's why we built Sovrn for Creators: to level the playing field and unlock instant earning potential for new and emerging creators. It's good creators, good for brands, and a big step toward a more inclusive, scalable affiliate ecosystem."

Sovrn's affiliate platform gives creators immediate access to CPC merchant programs and intuitive tools that make it easy to start earning in as little as 24 hours. As creators grow, Sovrn scales with them – providing access to thousands of CPA partnerships and enabling creators to integrate their own direct merchant relationships into the platform.

Sovrn for Creators is the latest product to launch from Sovrn. Earlier this year, the company announced Signal Vitals, a unique programmatic and inventory health dashboard for publisher ad inventory optimization. Sovrn also launched Commerce Audiences, which allows advertisers to reach in-market shoppers across its premium exchange and beyond.

For more information on Sovrn for Creators or any other Sovrn offerings, please visit www.sovrn.com.

About Sovrn

Sovrn empowers publishers and creators with advertising, affiliate marketing, and data products to help them understand, operate, and grow their businesses. Serving thousands of customers across 80,000+ websites, mobile apps, social media, and CTV channels, Sovrn reaches over 500 million active consumers daily. Sovrn is committed to transparency and fighting fraud, as recognized by IAB, JICWEBS, and TAG. Based in Boulder, Colorado, with offices in New York and London, Sovrn is a trusted leader in publisher technology. Visit sovrn.com to learn more.

SOURCE Sovrn Holdings, Inc.