Spanish Footballer Cesc Fabregas Unites with SOUL Electronics

LAKE MARY, Fla., June 28, 2012 /PRNewswire/ -- SOUL Electronics has announced international football star Cesc Fabregas as a new brand ambassador.  The FC Barcelona player will be featured in the company's upcoming "SOUL of Greatness" video series and campaign. Fabregas will also represent the SOUL brand during various sporting events throughout the year.

"Fabregas is one of the most talented international footballers in the game, making him the perfect athlete to align with," commented Len Davi, Executive Director of SOUL Electronics.  "Fabregas' achievements and athleticism make him a great representation of what the SOUL of Greatness campaign stands for.  He's dedicated, focused and driven on attaining goals and striving for excellence." 

The "SOUL of Greatness" video series is designed to inspire and demonstrate how achieving greatness is a way of life.   Reaching greatness involves dedication and focus.  Many people turn to music to help block out the noise and distractions of the world to help them concentrate and accomplish goals.

"Motivation and hard work are key ingredients for success," noted Cesc Fabregas. "Listening to music shuts out distractions and helps me stay focused, whether on the field, in the locker room or at home.  I am excited to partner with SOUL to help spread the message that anyone can find will and determination from within."

Cesc Fabregas joins Olympic athlete and SOUL Electronics partner Usain Bolt, as well as original SOUL by Ludacris brand partner Chris "Ludacris" Bridges, who will also each appear in key video spots for the series.  Other stars of the campaign will be announced soon. 

To view video of Cesc Fabregas, please visit: http://bit.ly/SoGYouTube

About SOUL Electronics
SOUL Electronics is a global leader in consumer electronics and manufacturing with a rich history in delivering innovative technology concepts, sparked by a group of renowned CE industry veterans and CEO Billy So. Now accustomed to pushing the envelope in the consumer electronics world, the group represents a vision for innovating superior designs with state of the art acoustics. The company produces the already popular SOUL by Ludacris headphone line.

About Cesc Fabregas
At only 25, Cesc Fabregas is a World Cup Winner, European Championship Winner, FA Cup Winner, Winner of the Copa del Rey, Supercopa de Espana Winner , UEFA Super Cup Winner and FIFA Club World Cup Winner. Amongst many individual awards he was also crowned PFA Young Player of the Year. Francesc ("Cesc") Fabregas Soler, born 4 May 1987, in Arenys de Mar, Barcelona began his career with Barcelona's youth Academy at the tender age of 10 and was one of the "famous three" from that era, playing alongside Gerard Pique and Lionel Messi. At the young age of 16 Arsenal signed Cesc on professional terms and on 23 October 2003 he became Arsenal's youngest ever first team player at aged 16 years and 177 days. He then went on to become the youngest goal scorer in Arsenal's history. Clearly a player with an abundance of talent, he was rewarded early by becoming a regular in the first team and was eventually handed the prestigious honour of the Captains armband. At the beginning of the 2011/12 Season, Cesc achieved his life long dream and returned to his boyhood club FC Barcelona. In his first season he scored 15 goals and won four trophies. The story continues...

SOURCE SOUL Electronics