Spanx Joins Forces with Bala for First-Ever Active Collaboration

NEW YORK, Aug. 5, 2025 /PRNewswire/ -- Spanx, the global women's lifestyle brand, has teamed up with Bala, the cult-favorite wellness brand, for its first-ever active partnership. Fusing fashion and function, the limited-edition Spanx x Bala capsule collection debuts today with a four-piece custom equipment set designed to complement the Fall release of Spanx's buttery soft, low impact activewear line, SPANXsmooth™ OnForm.  With this partnership, Spanx and Bala are inspiring women to move confidently and playfully throughout their daily routines, because life doesn't move in straight lines—it bends, flows, and evolves. 

"We're beyond excited to drop our first-ever activewear collab with Bala," said Katie Weeks, Vice President of Brand Marketing at Spanx. "This partnership unites two powerhouse brands, both founded by women and redefining their categories with bold energy and breakthrough product. At Spanx, we've spent 25 years leading with innovation that actually works for women—redefining comfort, confidence, and the way she gets dressed. We're the OGs of shapewear, and that same trusted Spanx magic now powers every category—from smoothing to sculpting to sweat-ready styles. With SPANXsmooth™ OnForm, she gets style and substance in one. And with Bala's witty, playful vibe in the mix, this collection brings the function and the flair. Women deserve real solutions that help them feel unstoppable and look damn good doing it."

"We've always believed that movement should feel as good as it looks and partnering with Spanx lets us take that to a whole new level," said Natalie Holloway, Co-Founder of Bala. "This collaboration is about redefining what it means to show up for yourself...strong, stylish, and unapologetically you. We are thrilled to bring four custom products to market with Spanx that are a true expression of both brands which are rooted in innovation and fueled by helping woman feel confident."

PARTNERSHIP OVERVIEW
The Spanx x Bala capsule collection features Bala Bands, 2-lb Bala Bangles, The No-Slip High Socks and The Wavy Mat that were thoughtfully designed to match back to the SPANXsmooth™ OnForm  Fall  assortment. Each piece of gear is infused with rich, autumn-inspired shades like Plum Berry and Orchid Ash, mirroring the colorways within the SPANXsmooth™ OnForm Fall collection, which features a curation of active dresses and tops in new silhouettes along with leggings, skorts, and sports bras.

For an additional element of Spanx magic, the resistance bands are labeled with three SPANXeffect™ levels, the brand's framework of fit and feel shaped by 25 years of innovation across five different levels of compression. The Bangles and yoga mat read "Shaped by Spanx," a double meaning that celebrates the brand's decade-long presence in activewear and its ongoing commitment to innovation, performance, and the transformative power of movement. This is the first time that Bala has printed descriptions on their customer-loved resistance bands, adding a layer of purpose and function to the product.

The equipment capsule collection is available now on both Spanx.com in the U.S. and ShopBala.com, and the SPANXsmooth™ OnForm Fall collection is available on Spanx.com.

ABOUT SPANXSMOOTH™ ONFORM
Launched in January 2025, SPANXsmooth™ OnForm is an elevated, buttery soft activewear collection made for low intensity movement and everyday dressing. Designed to offer the brand's lightest level of compression within the SPANXeffect™, OnForm provides an unparalleled, barely-there feeling, and was intentionally created with comfort, ease, and support in mind.

ABOUT SPANX, LLC
Founded by Sara Blakely in 2000, Spanx, LLC is a dynamic women's brand that has revolutionized an industry and changed the way women around the world get dressed. Now a powerhouse lifestyle brand, Spanx offers both innerwear and outerwear solutions, constantly identifying and solving wardrobe challenges from a women's point of view. With smarter, more comfortable, must-haves including activewear, apparel, denim, shapewear, swimwear, intimates, leggings, hosiery and more, Spanx elevates women through product and empowers them to look and feel their best. Further information is available at spanx.com. Follow Spanx on Facebook, Twitter, and Instagram @Spanx.

ABOUT BALA
At Bala, we believe form and function should coexist. Fashion and fitness go hand-in-hand. That design alone can inspire movement. We're here to take the work out of working out. To empower everyone to move through creativity and self-expression. Our product assortment includes known accessories in fresh color pairings and never-before-seen equipment that flies in the face of common fitness tropes. Play is here to stay.

SOURCE Spanx, Inc.