Speakman Invites Residential Interior Designers to Showcase Creativity through Spotlight Invitation
Program highlights Speakman's strategy to bring its craftsmanship directly to the home
NEW CASTLE, Del., Jan. 30, 2015 /PRNewswire/ -- Speakman, the premier maker of high-performance showerheads and bathroom fixtures, has announced the launch of Designer Spotlight, a national search for talented residential interior designers interested in making Speakman product performance part of their artistic vision for their clients' bathrooms. The program will run through February 13, 2015, with 10 winners to be selected for inclusion in Speakman's national launch of a new, direct-to-consumer commerce strategy in May.
Here's how the program works: interior designers with a bathroom renovation currently underway—from a complete gut reno to minor fixture upgrades—are invited to submit photos of the client's bathroom and a link to the designer's portfolio to Speakman by February 13, 2015. Speakman will choose 10 designers from the submissions and work with those designers to complete a full, professional photo shoot by March 20th.
The project photography will be featured on Speakman's new website and promotional material as part of the company's effort to bring its products directly to residential designers and homeowners. Most bathroom fixture manufacturers rely solely on showrooms to display and provide purchasing opportunities for their products; Speakman is now expanding its reach to let residential designers, DIY-ers, and everyone in between experience the high quality, exceptional performance, and smart engineering that makes Speakman showerheads and fixtures the best in their class.
"As a company with deep relationships with the professionals that install and recommend our products, we recognize that the nature of collaboration between professional contractors, designers, and their customers has evolved significantly," notes Kristin Barclay, head of marketing for Speakman. "Recognizing this shift, and recognizing the unprecedented level of end-consumer interest in home design and renovations, we saw a perfect opportunity to make our products available directly to homeowners while engaging in new and interesting ways with design professionals. We look forward to seeing these designers' visions, and to sharing those great designs with the world in May."
Designers interested in submitting their work for consideration should visit the Designer Spotlight website or email Speakman directly at [email protected].
Founded in 1869, Speakman invented the first shower as an alternative to tub bathing. In the decades since, Speakman has been a leading supplier of bathroom fixtures to the hospitality, designer, and contractor markets, as well a leading supplier of safety products (such as eye washes and contamination showers) to the industry.
Speakman has selected Rally as its partner in refreshing and re-introducing the brand to both new and existing audiences through a completely revamped web presence and advertising campaigns in support of new product rollouts throughout 2015.
ABOUT SPEAKMAN
Speakman invented showering. For over 140 years, Speakman has pioneered the shower industry, first as a premiere American technology innovator, and continuously as a shower market leader. With the creation of the Anystream® showerhead in the early 1920's, Speakman popularized the modern shower as well as the total shower experience that is still widely imitated. Today, Speakman continues to advance its original mission by focusing on performance and craftsmanship across all offerings, from showerheads and designer-inspired bath collections for the home to fixtures for the hospitality industry and safety products for commercial, laboratory, and industrial environments. Visit us on the web, and follow us on Twitter, Instagram, Pinterest, LinkedIn, and Facebook.
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