Special K® Introduces Granola Bars Providing an On-the-go Snack That is Smart and Delicious

BATTLE CREEK, Mich., March 20, 2012 /PRNewswire/ -- As warmer weather approaches, shedding layers of clothing can mean cutting back on favorite snacks and making healthier choices for weight management. But this spring, there's a new choice in grocery aisles that doesn't involve sacrificing taste to look and feel good — Kellogg's® Special K® Granola Bars.

(Photo: http://photos.prnewswire.com/prnh/20120320/DE73195 )

"Getting ready for spring and summer shouldn't be a chore," said Mary Bush, brand director for Kellogg Wholesome Snacks. "With these new granola bars, we're making it easier for our consumers to choose a delicious, on-the-go option that will support their weight management goals."

Available in two delicious flavors — Dark Chocolate and Chocolatey Peanut Butter – the bars offer those managing their weight the chance to indulge with not only the lower calories and fat people have come to expect from Special K, but also positive nutrition benefits. With 3g of fat and 110 calories, the Special K Granola Bar contains 4g of fiber and 4g of protein.

Helpful Tips for Ongoing Weight Management

Making smarter snack choices is just one way to look and feel your best. Here are more ways you can keep your weight management goals in check:

• Divide your plate. At mealtime, manage your portions by dividing your plate. Fill half of your plate with veggies or salad, but steer clear of fatty dressings. One-quarter should be lean protein — fish, chicken or beef — grilled, baked or poached. And the last quarter should be starch — but watch the butter or oil. It's easy to remember at home or in a restaurant.
• Plan ahead. Curb the afternoon munchies by planning ahead. Tempted to hit that vending machine? Have some string cheese, a Special K Granola Bar or a handful of nuts ready to help keep you satisfied. Keep them in your car, desk drawer and purse for a quick snack.
• Start journaling. Keep a food journal noting what you eat, how much, when and where. Journaling can help hold you accountable for what you eat and makes you think twice before overindulging. Plus, you can track and feel good about your progress.

Special K Granola Bars can be found now in the wholesome snack aisles of grocery stores nationwide.  For more information about new Special K Granola Bars, visit http://www.specialk.com.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®,  Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

SOURCE Kellogg Company