LOS ANGELES, July 26, 2011 /PRNewswire/ -- Craig Marcott opted for a unique career path when he became a Special Needs Planner, where he helps parents ensure that their special needs child will have the opportunities necessary to achieve his or her greatest potential. His career path was inspired by Marcott's own brother, who has Downs Syndrome, and it was also his brother who is responsible for the red sneakers that are now featured in his logo.
"My brother actually picked out the red sneakers for me, and I noticed that when I wore them, people always asked me about them. It seemed to help me connect with them," Marcott explains. He started wearing them to business meetings, and found that he started to be identified with his red sneakers. It became apparent that the sneakers should be a vital component of his company's brand identity.
He hired LogoBee, an online logo design, graphic design, and web design firm that has built a reputation for quality custom design work and exceptional customer service during the past decade. He chose LogoBee after finding the site on Google, and was impressed by the logo design samples displayed in their online portfolio.
"He knew he wanted red sneakers in his logo," explains project coordinator Jen Royce, who worked with Marcott on the logo design and stationery design for his company. "He just needed us to bring his vision to life. He wasn't quite sure how the sneakers should look, but he did want them to have the laces untied, for a more casual, approachable look that would fit his business and his clientele," Royce finishes.
"This is the first business card I've had that people have asked me more for, and on a consistent basis," proclaims Marcott, "especially when I'm wearing the red sneakers and tell them the story. It really helps for branding." Marcott feels that the story combined with the logo and business card have helped him to connect with people, and with his story.
"A lawyer recently took my card without looking at it, and then stopped dead in his tracks and just stared at the card and the logo. He said, 'this is a the best card I've ever seen,' and proceeded to ask for more of them. I asked how many he needed, and he said, 'As many as you can give me!'" exclaims Marcott proudly. The red sneakers that helped him connect to so many people initially during business meetings are now helping him reach out to many more people through his logo design, business card design, and stationery design.
LogoBee, Inc. is an award-winning logo, website, and graphic design company based in Montreal, Canada. For the past 10 years, LogoBee has offered a widening array of high-quality graphic design services through their website, www.LogoBee.com. For more information or sales inquiries, please email [email protected] or call 1.888.905.6462.
SOURCE LogoBee
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