Spectrum Brands Expands Sponsorship With FLW For 2014 Season

Meyer, Morehead, Vatalaro, Wheeler selected as brand ambassadors

Dec 19, 2013, 11:33 ET from FLW

MINNEAPOLIS, Dec. 19, 2013 /PRNewswire/ -- FLW, the world's largest tournament-fishing organization, has announced Spectrum Brands Holdings has expanded their sponsorship agreement for the upcoming 2014 season. Rayovac®, a division of Spectrum Brands featured by FLW since 2012, will be joined by Repel®, Dingo® and George Foreman® as leading sponsor brands across all of FLW's media platforms.

Four premier FLW Tour anglers have been selected to represent the brands as ambassadors in FLW competition. Cody Meyer of Auburn, Calif., who has three top-10 Forrest Wood Cup finishes in just five years as a professional, will represent the Repel® brand. Dan Morehead of Paducah, Ky., an 18-year veteran with an Angler of the Year title and multiple Tour wins, will represent the George Foreman® brand. Vic Vatalaro of Kent, Ohio, an FLW mainstay who has 18 top-10 finishes in just 11 years as an FLW Tour pro, will represent the Dingo® brand and Jacob Wheeler of Indianapolis, Ind., the 2012 Forrest Wood Cup champion, will be the face of the Rayovac® brand.

"Spectrum Brands has a portfolio of highly recognizable household brands that directly cater to outdoor enthusiasts and their needs," said Trish Blake, President of FLW Marketing. "We are excited to add these brands alongside Rayovac to the FLW 2014 sponsor family."

Per its sponsorship agreement, the Spectrum Brands will be featured across all of FLW's media platforms, including tournaments and Expos, websites, social media, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports Network. The Emmy-nominated "FLW" is broadcast Sundays in high-definition (HD) on NBC Sports Network to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

"We're excited to be working with FLW again in 2014 and are looking to make an even bigger impression with the addition of these new brands," said Harrison Smiddy, Sr. Director of Marketing, Rayovac - Batteries/Lighting Products.

FLW is the industry's premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 220 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated "FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water." For more information about FLW visit FLWOutdoors.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.

Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders' hardware, faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products and personal insect repellents. Helping to meet the needs of consumers worldwide, the company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Varta®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than 1 million stores in approximately 140 countries. Spectrum Brands Holdings generated net sales of approximately $3.25 billion in fiscal 2012. On a pro forma basis following the company's December 2012 acquisition of the Hardware & Home Improvement Group (HHI) from Stanley Black & Decker, Spectrum Brands had net sales of more than $4 billion for fiscal 2012. For more information, visit www.spectrumbrands.com.