Speed Queen® Announces National Laundry Sponsorship with Mudderella
Dirty for a Difference Campaign Supports Futures Without Violence
RIPON, Wis., May 5, 2015 /PRNewswire/ -- Speed Queen®, a leading manufacturer of commercial-grade home laundry equipment, is excited to announce its 2015 national sponsorship with Mudderella, the premier outdoor obstacle course event designed for women by women, inspiring participants to "Own Your Strong" as they test endurance, willpower and strength over a 5-7 mile long obstacle course.
Speed Queen is joining Mudderella to promote their Dirty for a Difference campaign, raising money for Futures Without Violence. Futures Without Violence, the official national charity partner for Mudderella, is a national nonprofit working to prevent and end violence against women, children, and families.
Speed Queen is kicking off their Dirty for a Difference promotion through their network of independent dealers. The promotion features a sweepstakes; when Mudderella participants and fans across the country visit a Speed Queen retailer they can obtain a unique code that allows them to enter to win a 7 day/6 night trip for them and a guest to Melbourne, Australia ($10,000 value). The grand prize also includes two tickets to attend the Mudderella Australia event on November 7. For every contest entry, Speed Queen will donate $1 to Futures Without Violence.*
"Becoming the official laundry sponsor of Mudderella is a perfect fit for Speed Queen," said Jay McDonald, Vice President of North America Home Laundry Sales for Alliance Laundry Systems. "Speed Queen washers and dryers are tough and resilient — just like the women who conquer these events. Our campaign will help raise awareness and funds to support Futures Without Violence – a cause that is very important to us here at Speed Queen."
By matching funds up to an additional donation of $15,000, Speed Queen will be encouraging Mudderella participants to raise money for Futures Without Violence when they enter to win the trip to Australia online.
"We're grateful for Speed Queen's commitment to empowering women and supporting our effort to help end violence against women across the country," said Rachael Smith Fals, Senior Vice President at Futures Without Violence. "Mudderella serves as a powerful platform for raising awareness about domestic and sexual violence."
Speed Queen will also be on site at several Mudderella events where they will collect and clean clothing before donating the freshly laundered items to local women's organizations that are affiliated with Futures Without Violence.
"Mudderella is all about showcasing women's true strength while having a great time," said Antonia Clark, Head of Marketing at Mudderella. "We are proud to partner with organizations that share our values, and Speed Queen's Dirty for a Difference campaign is a perfect example. We look forward to working together to help raise awareness for such an important cause."
For more information on Speed Queen and the Dirty for a Difference campaign, visit SpeedQueen.com/Sweepstakes or Facebook.com/SpeedQueenHomeLaundry.
*Up to $15,000
ABOUT SPEED QUEEN®
Speed Queen offers long-lasting, reliable and energy-efficient washers and dryers for home laundry use. For more than 100 years, Speed Queen has dedicated itself to providing consumers with durable, commercial-grade home laundry machines that deliver a superior wash result. Speed Queen washers and dryers are manufactured in Ripon, Wis., where its parent company, Alliance Laundry Systems is based. Alliance is a leading global manufacturer of laundry products for the commercial and home markets. For more information, visit www.speedqueen.com.
ABOUT FUTURES WITHOUT VIOLENCE
For more than 30 years, FUTURES has created groundbreaking programs, policies, and campaigns that empower individuals and organizations working to end violence against women and children around the world. Striving to reach new audiences and transform social norms, the organization trains professionals such as doctors, nurses, judges, and athletic coaches on improving responses to violence and abuse. Futures Without Violence also works with advocates, policy makers, and others to build sustainable community leadership and educate people everywhere about the importance of respect and healthy relationships. For more information, visit www.futureswithoutviolence.org.
ABOUT MUDDERELLA
Mudderella, LLC was founded in 2013 and is headquartered in Brooklyn, N.Y. Mudderella events are obstacle course challenges that empower women to work together and have fun. Participants are encouraged to "Own Your Strong" as they take on 12-15 obstacles testing balance, strength, agility, endurance, willpower and overall fitness across a 5-7 mile long course. Mudderella believes in three truths: 1) You are stronger than you think you are, 2) There is more to life than going to the gym, and 3) You deserve an awesome experience. To learn more, visit www.Mudderella.com.
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SOURCE Speed Queen
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