Speed Queen® Earns Women's Choice Award® for Second Consecutive Year
Laundry equipment manufacturer awarded seal of excellence for luxury washer and dryer
Jun 18, 2015, 10:26 ET
FT. LAUDERDALE, Fla., June 18, 2015 /PRNewswire/ -- For the second year in a row, the Women's Choice Award®, a leading consumer advocacy group, is pleased to recognize Speed Queen® with a Women's Choice Award seal for its luxury washer and dryer. This award designation is based on a national survey of thousands of women across America who are asked to select the brands they would most highly recommend to others.
"The Women's Choice Award's mission is to identify which brands are most recommended and trusted by women, along with those that deliver a recommendation-worthy customer experience," said Delia Passi, CEO and Founder of the Women's Choice Award. "By carrying the Women's Choice Award seal, brands like Speed Queen signify their commitment to empower women to make smart buying choices."
According to the 2015 Marketing to Women Conference, research shows that women are more likely to purchase a product if they have a recommendation from their family, friends or peers. Furthermore, in a 2014 benchmark survey by Women's Certified Inc. titled "How Women Choose Media," women identified a recommendation as the second leading reason for why they chose a brand.
"When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer – women," adds Passi.
As the chief decision makers for the home, women represent an economic powerhouse, making over 85% of the consumer purchases (in the U.S.) and influencing over 95% of total goods and services (Competitive Edge Magazine and EPM's Marketing to Women, 2015). Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S. (Steven Parker Jr., 2014). Additionally, over the course of a family's life, 90% of married women will control its wealth. (Marketing Zeus.com, 2015)
"We are honored to be recognized for two consecutive years in a row with the 2014 and 2015 Women's Choice Award seal of excellence as America's Best: Luxury Washer and Dryer brand in America," said Mike Schoeb, CEO for Alliance Laundry Systems. "For more than 100 years, Speed Queen has dedicated itself to providing consumers with durable, commercial-grade home laundry machines that deliver a superior wash result. This award represents our commitment to maintaining these standards for our customers."
"We are pleased to salute Speed Queen for their focus on excellence, a commitment that is recognized by women consumers nationwide," said Passi.
ABOUT WOMEN'S CHOICE AWARD®
The Women's Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the leading advocate for female consumers, WomenCertified Inc., home of the Women's Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.
ABOUT SPEED QUEEN®
Speed Queen offers innovative, reliable and energy-efficient washers and dryers for home laundry use. For more than 100 years, Speed Queen has dedicated itself to providing consumers with durable, commercial-grade home laundry machines that deliver a superior wash result. Speed Queen washers and dryers are manufactured in Ripon, Wis., where its parent company, Alliance Laundry Systems is based. Alliance is a leading global manufacturer of laundry products for the commercial and home markets. To learn more, visit SpeedQueen.com/Home.
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SOURCE Speed Queen
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