Spiceology and Hulu Fire Up Flavor for "King of the Hill" Revival with Limited-Edition Beer-Infused BBQ Rub

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Aug 25, 2025, 11:28 ET

Fans are Welcomed Back to Arlen with Collectible Beer Can BBQ Rub

SPOKANE, Wash., Aug. 25, 2025 /PRNewswire/ -- To honor the revival of Hulu's beloved adult animated series, "King of the Hill" from 20th Television Animation, Spiceology, the nation's fastest-growing spice company and a leader in flavor innovation, has teamed up with Hulu to celebrate with beer-infused spices and BBQ. The cultural staple returned to the screen for its fourteenth season on Hulu, Monday, August 4, 2025. While fans reconnect with the show's iconic grilling jokes and core themes, like lawn care and propane, Spiceology is firing up a flavorful tribute worthy of Arlen's most beloved citizens.

As of August 24, 2025, Spiceology and "King of the Hill" fans' new favorite propane accessory is now available for purchase: King of the Hill x Spiceology Beer-Infused BBQ Rub, a limited-edition, collectible beer can rub that is built to elevate anything that hits the grill, whether you're firing up the propane or stoking the charcoal. More than just a seasoning, the rub gives fans the perfect excuse to invite friends over for a cookout to watch Season 14, bringing the spirit of Arlen into their own backyards.

"The all-purpose rub is bold, tangy and slightly sweet; reminiscent of an "all-dressed" potato chip that met a cold beer and moved to Texas," said Eric Anderson, CMO, Spiceology. "It's perfect for everything from ribs to grilled corn to burgers, and we think it pays proper homage to Hank and his crew."

The classic, all-purpose BBQ rub gets its smoky, sweet flavor from fresh ground ingredients, including:

Smoked paprika
Honey granules
Garlic & onion
Chili pepper
Beer extract
Kosher salt

Set in the fictional Arlen, Texas, the original "King of the Hill" series followed the life of Hank Hill, an enthusiastic seller of propane and propane accessories; his wife, Peggy, local Boggle champ and substitute teacher; and their son, Bobby, who defied any expectation his father had for a son. Fast forward to modern-day Season 14, now-retired Hank and Peggy are back from a long stint of living abroad, reunited with an all-grown-up Bobby who is working as a chef in Dallas, and the nostalgia is real. There is no better way for fans to rejoin the Arlen crew than by cracking open a can of the King of the Hill x Spiceology Beer-Infused BBQ Rub, taking a whack at one of these backyard-legend-worthy recipes and settling in for Season 14.

For more information about Spiceology or to purchase the limited-time offering King of the Hill x Spiceology Beer-Infused BBQ Rub, please visit spiceology.com/pages/King-of-the-Hill. The limited-time offering comes with a resealable can lid, and will be available for purchase with an MSRP of $14.95.

In its first week post-launch, "King of the Hill" Season 14 became the most viewed adult animation season premiere in five years across Disney+ and Hulu globally, with the series also surpassing 1 billion hours streamed. All episodes of "King of the Hill" Season 14 are now streaming on Hulu and on Hulu on Disney+ for bundle subscribers.

About Spiceology
Founded in 2013, Spiceology is at the heart of the kitchen for all who love food and the fastest-growing spice company in the United States, according to the Inc. 5000 list for five years in a row. Spiceology is home to chef-created, never-before-tasted flavors and over 200 ingredients and blends that are ground fresh and shipped fresh. Bestsellers like Greek Freak and Smoky Honey Habanero have become pantry and counter staples in both professional and home cook kitchens around the world. Spiceology's ingredients and blends can be found in the aisles of retailers large and small, in the pantries of hundreds of thousands of home cooks, and in the kitchens of some of the world's greatest chefs.

For Spiceology media inquiries, please contact:
Lindsay Anthony
760.505.7488
[email protected]

About "King of the Hill" Season 14
Season 14 synopsis: After years working a propane job in Saudi Arabia to earn their retirement nest egg, Hank and Peggy Hill return to a changed Arlen, Texas to reconnect with old friends Dale, Boomhauer and Bill. Meanwhile, Bobby is living his dream as a chef in Dallas and enjoying his 20s with his former classmates Connie, Joseph and Chane.
Season 14 Cast: Mike Judge, Kathy Najimy, Pamela Adlon, Johnny Hardwick, Stephen Root, Lauren Tom, and Toby Huss
Season 14 Credits: "King of the Hill," from 20th Television Animation, is executive produced by original co-creators Mike Judge and Greg Daniels, as well as incoming executive producer and showrunner Saladin Patterson. Additionally, 3 Arts' Michael Rotenberg and Howard Klein, and Bandera Entertainment's Dustin Davis serve as executive producers. The Emmy®-winning series ran for 13 seasons with over 250 episodes on Fox and all seasons now stream on Hulu.
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