SPIN MASTER INTRODUCES THE GUND® FOREVER FRIENDS PROMISE™

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Oct 01, 2025, 10:00 ET

In a World of Endless Plush, GUND Offers One That Truly Lasts

TORONTO, Oct. 1, 2025 /PRNewswire/ - Spin Master Corp.(TSX: TOY), a leading global children's entertainment company and owner of premium plush brand, GUND, is giving parents peace of mind with the US launch of the GUND Forever Friends Promise program. The program, spanning five curated plush companions, is thoughtfully designed with a lifetime of friendship in mind. By registering their child's GUND Forever Friend plush, parents can rest easy knowing their child's plush is protected — whether it's reported lost and returned through a simple QR scan registration process, lovingly maintained with easy care and repair instructions, or even a one-time replacement entirely free of charge.

By registering their child’s GUND Forever Friend plush, parents can rest easy knowing their child’s plush is protected — whether it’s reported lost and returned through a simple QR scan registration process, lovingly maintained with easy care and repair instructions, or even a one-time replacement entirely free of charge. (CNW Group/Spin Master Corp.)

In a world of endless plush piles, GUND offers one that truly lasts. (CNW Group/Spin Master Corp.)

Filling a need for families, the GUND Forever Friends Promise offers reassurance for children and parents alike. Recent survey data shows that nearly one in three children lose their favorite plush toy and 41% of parents re-purchase the same one to sustain these special bonds (Spin Master's internal Funovation Panel, 2025).

The GUND Forever Friends line includes the heritage brand's most beloved characters: Snuffles, Kai, Toothpick, Philbin and Muttsy – complete with unique QR codes on their tags. Parents can register the plush as the child's very own, unlocking exclusive benefits including:

Find Me: If your child's plush friend gets lost, GUND will help safely return their plush to your home.
Friend Like Me: If your child's plush friend cannot be found, GUND will send a one-time replacement plush of the same character, free of charge.
Fix Me: If your child's plush friend needs care, GUND.com offers an in-depth guide to keep your plush companion looking their best, from washing instructions to fluffing tips and simple repair steps.

"In a world of endless plush piles, GUND offers one that truly lasts," said Laura Henderson, Spin Master's EVP, Toy Brands & Creative Marketing. "We've heard countless stories of how meaningful GUND stuffies are and through the GUND Forever Friends Promise, families will feel at ease knowing that their child's most cherished friend will have care, support and a way back home."

The GUND Forever Friends Promise plush toys are available in the US beginning October 1 on GUND.com, rolling out to additional US retailers beginning Spring 2026.

About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and Piknik™, Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

SOURCE Spin Master Corp.