SPINS and Stackline Partner to Transform Omnichannel Market Intelligence

The partnership brings omnichannel intelligence to CPG brands with unmatched market visibility, product insights, and growth optimization.

CHICAGO, Feb. 25, 2025 /PRNewswire/ -- SPINS, the leading provider of data and intelligence for the natural products industry, has announced a strategic partnership with Stackline, the leading retail intelligence and commerce technology platform. The collaboration will equip brands with an integrated view of online and in-store market measurement, delivering a more comprehensive view of product (and attribute) performance, driving smarter decisions and strategic growth in today's dynamic marketplace.

Over the past five years, grocery shopping has rapidly become an omnichannel activity; shoppers increasingly purchase both online and in-store for a variety of categories.  This behavior has raised the bar for measuring performance and assessing opportunity - and has made a consolidated view both increasingly complex, and increasingly mandatory. Brands selling across multiple channels often face critical blind spots—particularly on platforms like Amazon—where competitive benchmarking, product hierarchy, and attribution data are frequently fragmented, inconsistent, or incomplete.

The SPINS-Stackline partnership is designed to eliminate these gaps, providing brands with a unified, omnichannel perspective to confidently navigate the changing retail landscape.

"For many brands ecommerce is an increasingly essential channel, but it comes with numerous complexities," said Jay Margolis, CEO of SPINS. "SPINS has long been a leader in market intelligence, and our partnership with Stackline strengthens our commitment to provide the most comprehensive, actionable insights to brands about their portfolio. Together, we can help understand and optimize performance and drive growth across every channel."

Performance data will be organized within SPINS' industry-standard hierarchy, enriched with best-in-class product attributes to deliver a single source of truth for brands. This empowers streamlined reporting, sharper retail conversations, and data-driven innovation across all channels—from in-store to ecommerce—capturing both 1P and 3P sales with Stackline's unmatched precision

"Commerce is undergoing a transformation, and brands need precision, scale, and intelligence to stay ahead," said Michael Lagoni, CEO at Stackline. "With our partnership with SPINS, we're equipping brands with the most advanced intelligence available—so they can optimize strategy, accelerate growth, and execute with confidence in every channel." 

For more information on how SPINS and Stackline are transforming market intelligence, visit spins.com/ecomm.

About SPINS
SPINS is a leading provider of wellness-focused data and intelligence, empowering retailers, and brands to meet the evolving needs of consumers in the natural products industry. With a comprehensive suite of solutions, SPINS helps businesses drive growth and innovation while delivering better-for-you products to consumers. For more information, visit SPINS.com.

About Stackline
On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the leading AI-enabled retail intelligence and activation platform for the world's most innovative brands. Business leaders, product innovators, performance marketers, and financial firms trust Stackline as the single source of commerce truth. Fueled by proprietary neural networks and deep learning systems, Stackline's market insights, revenue metrics, behavioral data, and autonomous functionality create the actions that determine success or failure. Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.

SOURCE SPINS