SPINS Launches Agentic Discovery to Help CPG Brands Win in the Era of AI-Powered Commerce

Powered by the SPINS Product Knowledge Graph, the new solution connects AI visibility, shopper intent, and retail performance data to drive conversion, category growth, and revenue.

CHICAGO, Sept. 22, 2026 /PRNewswire/ -- SPINS, the leading provider of CPG data, insights, and commerce solutions, today announced the launch of SPINS Agentic Discovery. The new platform helps brands win in the age of AI-powered discovery by revealing how products appear in AI-generated recommendations, exposing critical gaps, and directing teams to the fixes that drive the greatest gains in visibility, relevance, and revenue.

As consumers increasingly rely on AI assistants, conversational search, and recommendation engines to guide purchasing decisions, brands face a new reality: winning visibility now requires winning with AI. Traditional product content was built for retailer shelves, search engines, and human shoppers. In the era of AI-powered discovery, products are evaluated and recommended by AI systems that rely on machine-readable attributes, credible evidence, and contextual signals to determine what gets surfaced, cited, and recommended.

SPINS Agentic Discovery goes beyond basic monitoring of AI-generated answers. By combining real-time AI visibility signals with SPINS' category intelligence, proprietary product attribution, and retail point-of-sale data, the platform enables brands to compete and win in AI-powered discovery through:

• Commercial-Grade AI Auditing: Gain a clear view into how AI assistants, conversational search engines, and autonomous agents interpret, summarize, cite, and recommend products, brands, and attributes.
• Revenue-Prioritized Optimization: Move beyond vanity metrics to identify and prioritize the content improvements most likely to increase visibility, influence recommendation outcomes, and drive category growth.
• AI-Ready Knowledge Graph Integration: Power agentic ecosystems with structured, context-rich product intelligence from SPINS' proprietary knowledge graph, helping ensure products are understood, surfaced, and recommended as intended.

"AI-mediated commerce is transforming how products are discovered, evaluated, and ultimately purchased," said Jessica Wright, SVP of SPINS Foundry, the company's data platform for agents and applications. "As AI becomes the gateway between consumers and brands, companies need more than visibility into how their products are represented. They need a way to influence those outcomes. Agentic Discovery combines AI visibility intelligence with the product, category, and performance data SPINS is known for, helping brands turn AI-powered discovery into measurable growth."

Unlike general-purpose Generative Engine Optimization (GEO) tools that focus on visibility alone, SPINS Agentic Discovery goes further by anchoring AI visibility in real-world commerce intelligence. Powered by the SPINS Product Knowledge Graph, the solution connects product attributes, retail performance, and shopper intent, enabling brands to improve how AI systems understand and recommend their products while optimizing for conversion, category growth, and measurable business results.

"The next battleground for consumer brands isn't the shelf or the search engine, it's the AI recommendation," said Dan Buckstaff, Chief Product Officer at SPINS. "Brands can no longer assume that great products will be discovered on their own. Agentic Discovery helps them understand how AI systems interpret and recommend their products, then prioritizes the actions most likely to improve visibility, accelerate conversion, and grow market share. That's a level of commercial intelligence only SPINS can deliver."

For demonstrations, partnership inquiries, or additional information about SPINS Agentic Discovery, contact [email protected]. 

About SPINS
SPINS is a leading CPG growth engine built on unparalleled product knowledge and industry expertise, committed to decoding consumer choice, engaging shoppers, and powering discovery. Through its commercial platforms, SPINS helps brands, retailers, and partners turn complex marketplace data into decision-grade intelligence and growth opportunities across the physical, digital, and agentic shelves. For more information, visit SPINS.com

SOURCE SPINS