CHICAGO, Aug. 1, 2017 /PRNewswire/ -- SPINS®, the industry-leading source in health & wellness retail intelligence, providing retailers and brands actionable insights, activation tools, and product transparency to improve the lives of consumers, announces Patrick Kelly as senior vice president of customer solutions and AJ Rivera as principal of global enterprise sales. Kelly will activate SPINS' assets to deliver insights and actionable solutions to SPINS' retail partners, improving the health & wellness shopping experience, and driving consumer loyalty. Rivera will work with CPGs to align to these enterprise-wide solutions and create custom wellness frameworks, allowing brands to leverage data in ways never seen before in today's marketplace.
Kelly most recently served as director of client development at Label Insight, where he generated new business opportunities among retail brands and manufacturers. Before that, Kelly led analytical consulting engagements with retail partners at dunnhumby.
"My team will help SPINS' retail partners truly understand what's important to their customers, whether it's lifestyle diets, sustainability, competitive pricing, or a combination thereof, then we'll empower them to activate those customers in partnership with their vendors," said Kelly. "With expert analysis and the proprietary attribution of SPINS' Product Library, we can strengthen the retailer-supplier relationship and win with customers."
Rivera was previously the vice president of programmatic strategy and sales at Nielsen Catalina Solutions, where he ran the digital data strategy and channel business for CPGs. Rivera has also built and sold successful startups that focused on exchange-based data delivery across platforms.
"With my addition to SPINS, we plan to complement our current business solutions with broader enterprise-level engagements, offering comprehensive, panoramic service experiences that are completely customizable to our clients' needs," said Rivera.
"Patrick Kelly and AJ Rivera each bring unique abilities to drive advanced, data-driven collaboration between brands and retailers to activate their shared customer with the transparency and product knowledge that customers demand," said SPINS CEO, Tony Olson. "We continue to invest heavily in SPINS' clients and partners' shared success at retail."
SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural and Specialty Products Industries, its business offerings are helping retailers in this high-growth area to connect people with the brands they need and love.
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