Spirit Airlines Hugs the Haters, Giving Away One Billion Miles

MIRAMAR, Fla., July 8, 2014 /PRNewswire/ -- Delays, fees and legroom generate a lot of negative feelings and social media buzz about airlines. Who doesn't have an epic tale of flying hassles and pain? Spirit Airlines (NASDAQ: SAVE) gets it and is helping everyone get rid of their hate by giving away up to one billion FREE SPIRIT^® miles to those who feel wronged by an airline.

As part of an effort to help customers learn about its different approach to air travel, Spirit is embracing real hate from travelers. Starting July 8th, Spirit Airlines will be giving miles away until they reach One Billion—that's a lot of hate the airline's embracing. With the Hate Thousand Miles Giveaway, travelers on Spirit (or any other airline) can receive 8,000 FREE SPIRIT^® Miles* to use toward an award flight on Spirit when they submit up to 140 characters at HateThousandMiles.com. So go ahead and release the hate. While you are at it, learn how to save big bucks by flying Spirit.

"We want to change the way people think about air travel and educate them about the Spirit way of traveling" said Ben Baldanza, Spirit's CEO. "We're going to Hug The Haters. They can share their frustrations with flying, and in return, we're going to give them 8,000 FREE SPIRIT^® Miles*, which gets them very close to an award flight."

Additionally, customers who don't have any hate can tell the airline about a good time they had saving on Spirit and get 8,000 FREE SPIRIT^® Miles*, as well.

"We know many customers love us and our approach to air travel," continued Baldanza.  "We're confident once the haters see how we're different, and how much money they can save, they'll learn to love us, as well."

The Hate Thousand Miles Giveaway kicks-off Spirit's promise of "Less Money. More Go.™" Spirit's total price, including all the charges for optional services, is about 40% lower than other airlines on average.** That lets Spirit customers save more money for the good times when they get there.

An example of Spirit embracing the hate can be seen in this video.

To learn more about Spirit, the Bare Fare^™ and Frill Control^™, visit spirit.com/101.

About Spirit Airlines
Spirit Airlines (NASDAQ: AVE) is committed to offering the lowest total price to the places we fly, on average much lower than other airlines. Our customers start with an unbundled, stripped-down Bare Fare™ and get Frill Control™ which allows customers to pay only for the options they choose like bags, seat assignments and refreshments – the things other airlines bake right into their ticket prices. We help people save money and travel more often, create new jobs and stimulate business growth in the communities we serve. Our all-Airbus fleet currently operates more than 270 daily flights to 55 destinations in the U.S., Latin America and Caribbean. Come save with us at www.spirit.com.

*About the Hate Thousand Miles Giveaway
Between July 8, 2014 and July 31, 2014, consumers who visit http://www.hatethousandmiles.com and submit feedback about a flying experience with any airline, will receive 8,000 FREE SPIRIT® frequent flyer miles that may be used toward a future Spirit Airlines flight. Each participant may receive one (1) offer. Consumers will be required to enter their FREE SPIRIT number or to register for a FREE SPIRIT account in order to process their submission and be eligible to receive the promotion miles. Miles will be deposited within 10 days of submission. FREE SPIRIT program terms and conditions apply – they are available at www.spirit.com.

All award travel is subject to availability. Spirit will award up to one (1) billion miles for the Promotion and may modify or cancel the offer at any time. All award travel is subject to availability. The minimum miles required for one-way flight purchased with a Spirit MasterCard credit card is 2,500 miles with additional taxes and mandatory government fees starting at $2.50 ($5.60 after 07/20/2014). The minimum miles required for a one-way flight purchased with any other credit or debit card is 10,000 miles with taxes and mandatory government fees starting at $2.50 ($5.60 after 07/20/2014). Miles may be used in combination with already accrued miles that are available in the member's FREE SPIRIT account balance. FREE SPIRIT program terms and conditions apply. Visit spirit.com for more details, and to view your FREE SPIRIT account balance. Miles given as part of the Hate Thousand Miles Giveaway will expire 90 days after they are deposited into the member's FREE SPIRIT account, in accordance with the FREE SPIRIT terms and conditions: http://www.spirit.com/content/documents/en-us/FS_Terms_and_Conditions.pdf. 

Except where prohibited, participation in the Promotion constitutes recipient's consent to Sponsor's and its agents' use of recipient's name, likeness, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration. Spirit reserves the right to modify or cancel this promotion at any time and without notice unless notice is required by law. Participation in the promotion is not a means to submit correspondence to Spirit's Customer Support team. For assistance, visit customersupport.spirit.com. Promotion is open to U.S. citizens and resident aliens. For complete Promotion terms and conditions, visit www.hatethousandmiles.com. To redeem the miles, visit spirit.com. For additional redemption details, visit www.spirit.com/award.  

** based on US Department of Transportation data for Spirit and other U.S. airlines for the twelve months ended 9/30/13 adjusted for differences in length of haul.

SOURCE Spirit Airlines