Splash and MoreMagic Solutions Expand Mobile Money Transfer in Sierra Leone
Available with Mobile Phones from All Operators; Includes Payroll and Merchant Functionality
FREETOWN, Sierra Leone, NEWTON, Mass. and BARCELONA, Spain, Feb. 16 /PRNewswire/ -- GSMA Mobile World Congress -- Splash Mobile Money Limited ("Splash"), a leading mobile payment system provider, and MoreMagic Solutions, a leading mobile payments platform provider, announced today the expansion of Sierra Leone's first mobile money transfer system, enabled by MoreMagic Solutions industry-leading MWallet platform. Splash is now available from all network operators in Sierra Leone, including Africell, Comium, and Zain, enabling customers to freely trade across mobile operators. In addition, Splash customers in Sierra Leone can now receive payments from employers, and pay for goods and services by sending splash-cash to merchants, in addition to sending money using the mobile phone.
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Splash Mobile Money and MoreMagic Solutions launched pilot operation in Sierra Leone on September 16, 2009, and in less than 4 months have seen over 12,000 clients enroll to the service. Splash is available in agency locations in all major cities around the country and virtually every Chiefdom of Sierra Leone. To send money, the customer registers with an agent and loads money into the Splash account. The customer can then send that money to another mobile phone user, using just text messages.
"The key distinction of our service is that clients can freely trade across mobile operators and thus, in markets where multiple operators co-exist, the service creates more opportunity for commercial growth and individual economic empowerment," said Ben Farren, Director, Splash. "We are pleased that the ease-of-use and reliability of the MoreMagic Solutions platform has allowed Splash to expand with new operators and functionality, resulting in dramatically increasing take rates among Sierra Leoneans."
"Splash's success demonstrates that mobile phone customers in Sierra Leone have welcomed the chance to keep cash secure and convenient, even as they travel far from home to support their families," said Pankaj Gulati, chairman and CEO, MoreMagic Solutions. "MoreMagic Solutions is pleased to support Splash as the service expands, not only with new operators, but also with increased mCommerce functionality for the customer."
Splash
Launched in early 2008, Splash Mobile Money Limited, designs and delivers mobile payment solutions in West Africa. Splash is a Sierra Leone-based company and is Sierra Leone's first and only cross network mobile banking system.
MoreMagic Solutions
With deployments in more than 60 countries worldwide, MoreMagic Solutions offers transaction platforms for mobile operators, financial institutions, content providers, and distributors, enabling consumers to purchase goods and services on demand using a mobile phone, POS, or web. The MoreMagic Solutions high-throughput payment engine and pre-packaged applications enable revenue-generating services, including mobile recharge and mobile money transfer, both domestic and international; mobile banking; bill payment; and mobile commerce; with integration into diverse network environments, languages, and currencies. Through MoreMagic Solutions worldwide distribution, MNO-branded services are available for out-of-country customers, enabling communications with relatives back home, and increased usage on mobile networks worldwide.
SOURCE MoreMagic Solutions
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