Splenda Launches Partnership with Best - Selling Author Nicholas Sparks

Nicholas Sparks Will Appear on Limited-Edition Splenda Product, Website, Social Media, and More

INDIANAPOLIS, July 23, 2025 /PRNewswire/ -- The iconic Splenda yellow packets are about to get more lovable.

This summer, Splenda - the #1 American Sweetener Brand - is thrilled to launch its newest partnership with novelist, screenwriter, and film producer Nicholas Sparks. Sparks is the author of 24 novels, all of which have been New York Times bestsellers and many of which have been adapted into films, including The Notebook, A Walk to Remember, and The Last Song. In retailers across the country, consumers can now find Splenda 100-ct cartons of yellow Splenda packets in limited-edition packaging featuring Sparks and his latest novel, Counting Miracles.

Sparks is a longtime Splenda user, which captured attention when Sparks revealed that his sworn-to chicken salad is made with 16 packets of Splenda. Sparks says, "You can use real sugar, but why throw sugar in if you can use Splenda?" Nicholas Sparks's Splenda Chicken Salad recipe went viral on social media. Splenda fans have turned to this recipe as a fun new way to use the product while jumping on a trend, and Sparks fans everywhere are trying it out to see what it's like to eat like this beloved author. This recipe can be found on the back of the limited-edition Sparks Splenda package and on the Splenda website.

On the limited-edition package, there is also a QR code that brings consumers to the new Sparks page on the Splenda website. From this page, users can find where to purchase Counting Miracles and where to buy Splenda products, and, of course, the recipe for Nicholas Sparks' Splenda Chicken Salad.

To promote this partnership, Splenda will begin a social media campaign complete with information about the new packaging and plenty of Nicholas Sparks content. Splenda will also launch The Sweet Story Sweepstakes, which can be entered through the Sparks page on the Splenda website and will send 10 lucky winners a signed copy of Counting Miracles, a limited-edition Sparks Splenda carton, and more.

Through this partnership, Splenda is excited to continue helping people live healthier, happier, and longer lives. Whether it's sweetening your chicken salad or choosing your next read, it's a matter of taste–and Splenda and Sparks have their fans covered.

About the Splenda^® Brand
Splenda^® is the #1 low-calorie sweetener brand in the U.S., helping people cut sugar since 1991. Known for the icon yellow packet, Splenda offers everything from stevia, monk fruit sweeteners to coffee creamers and diabetes care shakes, Splenda makes healthier living easier. Learn more at splenda.com.

SOURCE Heartland Food Products Group