Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar

OAKVILLE, ON, Sept. 10, 2018 /PRNewswire/ - MuscleTech®, the leading sports nutrition supplement brand in America, is proud to announce its partnership with All-Pro Tight End Rob Gronkowski to develop the all-new Gronk Signature Protein Candy Bar. The Gronk Bar was personally formulated with the highest performance athlete standards required of top fitness enthusiasts, yet it is versatile enough to support any active lifestyle. It delivers all the quality nutritionals you would expect from a high-protein energy bar and tastes just like a delicious candy bar – so consumers can enjoy a guilt-free, satisfying, healthy snack option.

"One of our highest priorities at MuscleTech® is to ensure that we not only provide competitive athletes with the fuel they need to perform at their greatest potential, but also continue delivering nutritional supplements and snacks that on-the-go users will love as a part of their everyday lifestyle. The Gronk Signature Protein Candy Bar delivers 20g of protein sourced primarily from muscle-fueling whey protein and only 3g of sugar," says Iovate Health Sciences International Inc. Chief Marketing Officer, Brian Cavanaugh. "As a champion-caliber athlete, Gronk is a natural fit for this partnership and helped build the ideal nutritional profile with our nutritionists. With his relentless drive, infectious spirit and engaging media personality, we are excited to tell the world about his newest addition to his nutritional regimen as he prepares for another football championship run this fall."

"I'm pumped that I've been able to help design a high-quality protein bar that is good for you and tastes incredible – better than the unhealthy candy bar options on the market today. Fueling my performance gains never tasted so good and I can't wait to see what fans have to say about this bar once people try it," says Rob Gronkowski.

To celebrate the kick-off of the football season, MuscleTech® presents The Ultimate Football Fan Contest, with prizes valued at $3,000. Prizes include two gameday tickets with flights and accommodations, a meet and greet with Gronk, food and refreshments, plus autographed swag. Enter online at https://www.muscletech.com/ultimate-football-fan-experience by September 30, 2018, for your chance to win!

The Gronk Signature Protein Candy Bar can be found at participating 7-Eleven, Walgreens and GNC stores, as well as on Amazon and Bodybuilding.com. Good for you and good to eat, each bar is soft baked and gluten free, so it delivers on energy while satisfying taste buds with an incredible taste profile. The bars have a suggested retail price of $2.99 and are available in two delicious flavors, Chocolate Deluxe and Chocolate Caramel Peanut, which feature layers of decadent chocolate, real caramel and bits of peanut, all enrobed in even more chocolate.

With a best-in-class commitment to science and innovation, MuscleTech® continually brings new products to market in important categories like protein, as well as pre-workout, amino acids, and other performance multivitamins and specialty formulas. For more information on new MuscleTech® products, visit www.muscletech.com. Also follow us at Facebook.com/MuscleTech and @Muscletech on Twitter and Instagram for product and athlete information, news and updates, diet and training tips, special promotions and more.

SOURCE Iovate Health Sciences International Inc.

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