Sports Research® Expands Creatine Portfolio as the Category Evolves Beyond Traditional Sports Performance into Everyday Wellness

New Creatine Capsules launch at Costco and Amazon, delivering 5 grams of creatine monohydrate per serving in a convenient capsule format.

LOS ANGELES, Aug. 27, 2026 /PRNewswire/ -- Sports Research^®, a leading health and wellness company, today announced the launch of its new Creatine Capsules at Costco and on Amazon, marking the latest expansion of the company's growing creatine portfolio.

The launch comes as creatine continues to move beyond its traditional association with bodybuilding and competitive athletics and into broader conversations around strength, recovery and healthy aging. For Sports Research, that evolution reflects a broader opportunity: to bring the research, ingredients and tools once associated primarily with sports performance into the way more people approach everyday wellness.

As the definition of performance continues to broaden, Sports Research is expanding the ways consumers can access one of nutrition's most extensively researched ingredients while maintaining the company's standards for quality, efficacy and third-party verification.

Sports Research's growing creator community and social content also play an important role in that growth, opening up the conversation around creatine to new audiences and translating education and discovery into rising consumer demand.

"What I love about creatine is how much research there is behind it," said Jeff Pedersen, founder and Chief Executive Officer of Sports Research. "The more you learn, the more interesting it gets. For years, most people associated creatine with athletes and muscle building, but the research continues to broaden that conversation. What excites me most is the opportunity to take what we're learning and help more people understand how creatine may fit into their lives."

Sports Research^® Creatine Capsules

Designed for consumers who prefer convenience and portability, each serving provides 5 grams of micronized creatine monohydrate in a capsule format. The product is Informed Sport Certified, Non-GMO Verified and gluten-free.

• Supports Sport Performance & Strength*
• Supports Workout Recovery*
• Supports Brain Health*▲
• Supports Gains in Lean Muscle*

The new Creatine Capsules join Sports Research's Creatine Monohydrate powder line, expanding the company's family of creatine products and reflecting an approach to innovation that considers both evolving consumer needs and advances in nutrition science.

"Our goal is not simply to introduce another creatine SKU," said Mike Pedersen, Chief Operating Officer of Sports Research. "We're building a comprehensive creatine platform designed around how consumers want to use creatine, from format and convenience to quality and accessibility. The launch of Creatine Capsules at Costco is an important step in that strategy, and this September, we'll build on that momentum with the exclusive launch of Creatine + Electrolytes at Costco locations across the Southeast."

"Our relationship with Costco has evolved from establishing individual products to building a broader presence across wellness," said Abid Shivji, Vice President of Business Development & Strategy at Sports Research^®. "Creatine represents an important next chapter in that growth as we expand both the products we bring to Costco members and the areas of wellness where Sports Research can make a meaningful contribution."

Looking ahead, Sports Research will continue building its creatine platform through product innovation, expanded retail distribution, consumer education and experiences that bring wellness into the places people already live, move and connect. It reflects a broader direction for the company: translating decades of research and product innovation into wellness that feels relevant to how people live today.

*When taken in conjunction with regular exercise.
▲In aging individuals and vegetarians.

About Sports Research^®

Founded in Southern California in 1980, Sports Research^® is a family-owned health and wellness company built on a legacy of innovation, quality, and performance. What began with Sweet Sweat^®, the product that launched the company, has evolved into a global portfolio of vitamins, supplements, sports nutrition, hydration, and performance products designed to support everyday health and the pursuit of better.

Sports Research has remained committed to raising the standard for what consumers should expect from wellness products. From ingredient sourcing and formulation to research, testing, and independent verification, the company takes a proof-first approach to developing products with quality and purpose at every step.

Today, Sports Research products are available through leading retailers and e-commerce platforms across the U.S. and around the world.

Learn more at SportsResearch.com.

Media Contact:
Shannon Lewallen
Senior Director of Communications
[email protected]

SOURCE Sports Research