Spotify Deepens Relationship With Nielsen To Measure Effectiveness And Reach Of Its Global Advertising Platform

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Sep 11, 2018, 08:00 ET

NEW YORK, Sept. 11, 2018 /PRNewswire/ -- Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S., Germany, Canada, Mexico, U.K., Spain, France, Netherlands, Japan and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience.

With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how their messages connect with audiences and examine the effectiveness of campaigns in raising brand awareness, perception and purchase intent. The integration captures exposure to audio, video, and display formats heard or seen across desktop, mobile and connected devices. These insights will help marketers make more informed media investment decisions across their mix and drive increased campaign performance on Spotify.

"Advertisers of all sizes come to Spotify to connect with consumers in an environment that millions worldwide love and trust," said Brian Benedik, Global Head of Advertising at Spotify. "As our advertising platform matures, we've set out to prove that Spotify is so much more than the cool kid on the block; it's a valuable platform that delivers major impact for brand advertisers. With Nielsen's industry leading measurement tools in our arsenal, we're able to prove just how big that impact is."

"Modern marketers are increasingly faced with questions across every facet of their advertising execution and we're excited to collaborate with Spotify to help provide greater clarity into the campaign optimization process," said Jessica Hogue, Senior Vice President of Digital Solutions at Nielsen. "Whether an advertiser is looking to make decisions on creative format, length or placement, Nielsen Brand Effect will be able to help bring real insights based on real people to better inform those choices on maximizing the value of their investments."

Spotify's adoption of Nielsen Brand Effect marks the latest expansion in the two companies' collaboration. The company currently provides clients with the ability to use Nielsen Digital Ad Ratings to measure audience reach across campaigns on Spotify. In addition, Spotify uses Nielsen Catalina Solutions to demonstrate offline sales lift and works with Nielsen Media Lab and Nielsen Consumer Neuroscience to capture audience engagement.

ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com

ABOUT SPOTIFY
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 35m songs for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening.

Today, Spotify is the world's most popular music streaming service with a community of 180m users, including 83m subscribers, across 65 markets. We are the largest driver of revenue to the music business today.

SOURCE Nielsen