SpotXchange Announces Results From Video Ad Retargeting Service

WESTMINSTER, Colo., Feb. 10 /PRNewswire/ -- SpotXchange announced today that it has released from beta its video ad retargeting service. During the past six months, several advertising clients, including DISH Network, Colorado Tourism, and Click Here have tested the beta service with considerable success.

SpotXchange's video ad retargeting, the first such service to be released by a video ad network, enables advertisers to target consumers who have previously expressed interest in a specific product or service by visiting various pages on the advertiser's website.

"Arguably, there is no more effective way to utilize video advertising than retargeting prospective customers with powerful video ads," said SpotXchange CEO Michael Shehan. "Advertisers invest a great deal of money in search, social media, PR, TV, radio and other forms of outreach to drive consumers to their websites. Video ad retargeting allows advertisers to continue an emotional and active dialogue with interested consumers, and convert more prospects into customers."

The beta program produced staggering results for many of the SpotXchange clients that took advantage of the service. Success was measured in a variety of ways, including conversions and click through rate. Video ad retargeting campaigns converted 400% – 1000% better than other forms of targeting, such as contextual and run of network. The most successful retargeting campaigns were in the travel, entertainment and quick-service restaurant verticals. Click here to download SpotXchange's Quick-Service Restaurant Retargeting Case Study.

"SpotXchange's video ad retargeting service allows us to continue to talk to consumers who have already identified themselves as interested in Colorado by visiting Colorado.com, but have yet to sign up for the e-newsletter, the seasonal promotion or vacation guide," said Jill Groebl of MMG, Colorado Tourism's agency. "Video ad retargeting is a great complement to our standard placements on SpotXchange."

In tandem with video ad retargeting, SpotXchange as of today will also make available its detargeting service, which allows advertisers to discontinue serving ads to consumers who have already purchased the advertisers' product or service, which will result in improved campaign efficiency.

About SpotXchange

SpotXchange is a performance-based video advertising network that guarantees that marketers generate a return on investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, website visits, interactions, brand lift, purchase intent, in-store visits, etc. According to comScore's December 2009 data, SpotXchange reaches a potential 81M unique visitors per month through pre-roll and 157M unique visitors per month through pre-roll and in-banner video ads.

SOURCE SpotXchange