AUSTIN, Texas, Sept. 27, 2012 /PRNewswire/ -- Spredfast, the leading social marketing software provider, today announced it has named Olivier Gachot as chief sales officer. In his role, Gachot will be responsible for all aspects of sales, including continuing to grow the company's revenue and expand its enterprise and agency customer base.
"Social media is now a critical market and customer communication channel for most companies. It is clear that these brands need a robust platform to manage all of the brands, geographies, functions and social networks where they are now engaging social customers," said Rod Favaron, Spredfast CEO. "With his many years of software experience, I'm excited to have Olivier on board as he has a proven track record of growing successful sales organizations that drive both revenue growth and customer success."
Gachot brings over 20 years of sales leadership experience in enterprise software to Spredfast. Prior to joining Spredfast, Gachot most recently served as EVP of worldwide sales at Skire (acquired by Oracle) and EVP of worldwide sales, channels and alliances at Lombardi Software (acquired by IBM).
"Spredfast is delivering the platform leading brands need to drive deeper engagement with their social customers," said Gachot. "I am excited to join this team and help drive the next phase of growth and success."
Prior to Lombardi Software, Gachot held several other key sales executive roles at Actuate, Interleaf and Sybase. He holds a Master of Science in computer science from Le Havre Business School and a Master of Science in agronomy from ISTOM.
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com