AUSTIN, Texas, March 10, 2020 /PRNewswire/ -- Spruce, the comprehensive provider of lifestyle services to the multifamily industry, today announced it has expanded its footprint to the Miami and Fort Lauderdale markets. Leading apartment operator Lincoln, which is the second-largest apartment manager in the country according to the National Multifamily Housing Council (NMHC), now offers Spruce lifestyle services to residents at some of its South Florida properties. Lincoln manages approximately 40 apartment communities in South Florida.
"We are very excited to bring Spruce Lifestyle Services as an added amenity to our communities in South Florida," said Jennifer Bucci, Senior Regional Marketing Director for Lincoln's South Florida Region. "The resident engagement we have seen thus far is just short of amazing."
Multifamily is strong in South Florida with more than 550,000 apartment homes according to the National Multi-Housing Council. The Miami Herald reported that South Florida saw more than 10,000 new apartment homes delivered from late 2018 to late 2019, with one-fifth of that (1,965 units) completed in Miami/South Beach. As new development continues to come online, it will be imperative for operators to offer the services and amenities that renters want.
"Lincoln is a leading-edge apartment manager that's known for providing its residents with an optimized customer experience," said Ash Bell, Chief Revenue Officer for Spruce. "We are so pleased to be partnering with them and are excited to bring such a high level of support and convenience to their residents."
Spruce began by serving apartment communities throughout Texas, and it continues to increase its presence in the state, recently launching in the Fort Worth, Katy and San Antonio markets. The company also has grown its operations and raised funding to expand its market presence across the country. Last year, Spruce entered the Denver and Salt Lake City markets.
"Our partnership with Lincoln in South Florida is a profoundly exciting development for our company," said Ben Johnson, Founder and CEO of Spruce. "We are committed to bringing our services to markets across the nation, and South Florida is certainly a great apartment market. We strongly believe that renters in this market will quickly embrace the ease and convenience our services can bring to their day-to-day lives. We look forward to aggressive but strategic growth in the year ahead as apartment operators continue to realize the powerful benefits offered to both residents and properties alike."
Through the Spruce app, residents of Spruce-powered apartment communities can access a wide array of lifestyle services that are available whenever a resident needs them. Those services include:
- Daily chores
- Pet care
- Laundry and dry cleaning
The daily chores program includes more than 15 unique services, such as folding clothes, washing dishes, making the bed, cleaning a single room, decluttering and much more. Chores are priced between $10 and $35.
According to an internal review of Spruce data, residents who purchase at least two lifestyle-inspired services – such as dog walking or housekeeping – have a renewal rate of 81.4 percent. The renewal rate for residents who purchase more than 20 hotel-like services jumps to nearly 90 percent. Residents who do not try a lifestyle-inspired service at communities that offered them still have a 68 percent renewal rate, which is above the industry average of just more than 52 percent.
Spruce is directly involved in the logistics and operations of its local service partner companies, who use Spruce's field service management system to manage and grow their businesses. The company mandates that all service professionals who represent the brand undergo background checks, meet insurance requirements, complete comprehensive training, demonstrate scheduling processes and meet high quality-control standards. By serving high-density multifamily communities, Spruce's service provider partners are able to reduce their average job cost by more than 50 percent.
Every Spruce service provider is also required to wear Spruce-branded uniforms whenever they visit a Spruce-powered community. If residents have any questions or concerns regarding their service, Spruce has a dedicated national customer service team that provides full-time customer support via text, email and phone directly to residents.
Spruce is a comprehensive provider of lifestyle services to the multifamily industry. The company currently offers daily chores, housekeeping, pet care, laundry and dry-cleaning services to more than 500 select apartment communities. Through the intuitive Spruce app, apartment residents are empowered to quickly book services from certified, insured and background-checked professionals who will arrive in Spruce-branded uniforms.