Stainless Steel: This Year's Hot Holiday Stocking Stuffer

OAKBOOK, Ill., Dec. 13, 2011 /PRNewswire/ -- In 2009, Sharpie® debuted its stainless steel marker, a stylish, refillable Sharpie marker encased in brushed stainless steel and finished with an etched Sharpie logo on the barrel.  This holiday season, Sharpie is launching the Next Gen stainless steel Sharpie product – a pen perfect for holiday gift-giving.    

(Photo:  http://photos.prnewswire.com/prnh/20111213/CG20537)                                           

Like the marker version, the new Sharpie Stainless Steel Pen delivers the same bold, smooth, high quality writing experience Sharpie is recognized for around the world.  Its fine point tip and no-bleed ink delivers a writing experience ideal for notes, journals, holiday cards and more. 

"It's a pen for individuals," said Sally Grimes, Sharpie global vice president of marketing.  "It's for people with their own unique style whose statement is about self-expression and individuality.  No boardrooms and business ties here. The Stainless Steel Pen makes a bold statement, but it's your statement."

Like all Sharpie markers, the new Sharpie Stainless Steel Pen is fade-, water- and smear-resistant when dry.  The fine point tip size ensures crisp, precise and consistent lines. 

The Sharpie brand was introduced in 1964.  Through the years the brand has reached cult status with many American consumers.  Today Sharpie is a global brand with worldwide distribution.  In the U.S. alone, Sharpie produces more than 400 million markers each year, which translates to about four Sharpie markers per U.S. household.  According to Sharpie consumer research, Sharpie markers evoke feelings of confidence and inspiration, hallmarks of brand loyalty.

The new Stainless Steel Sharpie Pen comes with a refillable black ink cartridge.  Suggested retail price is $6.79, and $4.07 for each additional refill cartridge.

To learn more about the new Sharpie Stainless Steel Pen, go to www.sharpie.com.

ABOUT SHARPIE®

For 47 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid Writing and Creative Expression Global Business Unit, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products, office organization products, including such well-known brands as Paper Mate®, Sharpie®, EXPO®, uni-ball®, Prismacolor®, and Rolodex®, among others. Visit www.sharpie.com for more information.

Contacts:
Caitlin Peterson
630.481.2043
[email protected]

SOURCE Sharpie