Stand Up To Cancer's "Ugly Sweater Holiday Campaign" Turns Bad Taste Into Supporting A Great Cause

LOS ANGELES, Nov. 27, 2012 /PRNewswire/ -- Beginning December 1, donning a tacky holiday sweater will do more than just elicit chuckles from friends, family and co-workers – it will help raise critical funds for innovative, translational cancer research when Stand Up To Cancer (SU2C) launches its digital "Ugly Sweater Holiday Campaign."

Participation is easy and can be done in two ways. Ugly sweater owners can decide how many days between December 1 and 31 they can bear to sport their unflattering casualwear. They then sign up at SU2C.org/ugly to create their own Ugly Sweater fundraising page, where supporters can donate a "per day" amount to benefit SU2C. Another option is to host an Ugly Sweater party and ask that guests give a suggested donation via the same Ugly Sweater fundraising pages.

All proceeds raised through the Ugly Sweater campaign will go directly to funding SU2C's groundbreaking research. SU2C brings together scientists from different disciplines across multiple institutions to collaborate on research that will deliver new therapies to patients quickly and save lives.

"This campaign gives everyone a chance to do something good while embracing a favorite holiday tradition – sporting their favorite ugly sweaters," said Pam Williams, member of SU2C's Executive Leadership Council. "It's time to pull those ugly sweaters out of mothballs and put them to work at office parties, family gatherings and even at the mall. This campaign is our way of saying, 'Hey cancer, it's gonna get ugly.'"

Everyone participating can help raise awareness for this fundraising effort by sharing, liking and mocking the swarm of ugly sweater pictures posted on Facebook, Twitter and Instagram with the hashtag #uglysweater.

About Stand Up To Cancer
Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization—raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee conduct rigorous, competitive review processes through which SU2C's grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.

SOURCE Stand Up To Cancer