State Farm® Pocket Agent Best-In-Class Mobile Experience

BLOOMINGTON, Ill., Aug. 17, 2011 /PRNewswire/ -- In the highly competitive mobile technologies world, the State Farm® mobile site is ranked best against top competitors in insurance and financial services.

In a recent competitive review the State Farm mobile experience was rated best by Key Lime Interactive (KLI), an independent company specializing in user testing and experience.  

The study compared State Farm mobile website and main application, Pocket Agent®, against similar offerings from the competition. On the strength of the comprehensive mobile site, State Farm ranked first. The mobile site missed a perfect capabilities score in the KLI study by just two points.

In particular, Pocket Agent's After an Accident and My Insurance Card were singled out as best-in-class features.  KLI noted the ability to draw the scene of an accident, as well as the ability to submit a claim directly from their mobile device as ahead of the competitors.  The My Insurance Card feature scored high as the only one with the ability to show the actual amount of coverage in the customer's policy.

"State Farm is the leader in mobile financial services capabilities and we're working hard to maintain that position," said Patty Gaumond, assistant vice-president of Enterprise Internet Solutions at State Farm. "This ranking acknowledges our focused effort to design the best user experience for our customers."

Even with the top ranking, State Farm is moving forward with improvements to Pocket Agent.  "We're always listening to our customer feedback," said Gaumond, "and are evaluating new technologies that will make it even easier to use."

State Farm's mobile applications, in addition to Pocket Agent and Steer Clear® Mobile on both the iPhone® and Android™ platforms, include MoveTools™ (iPad) and Driver Feedback™ (iPhone).  To learn more about State Farm's mobile applications go to www.statefarm.com/mobile/.

iPhone is a registered trademark of Apple, Inc.
Android is a registered trademark of Google Inc.

About State Farm:
State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. Our 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 78 million auto, fire, life and health policies in the United States and Canada, and nearly 2 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 37 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®. 

SOURCE State Farm